What does an SEO program include?
A real SEO program has four parts. Technical health makes sure Google can crawl, render and understand every page. On-page work matches each page to a specific search intent. Content answers the questions people ask before they buy. Authority comes from links and mentions that tell Google other people trust you.
Alan Morgan Group starts with a captured baseline of your site, ranks the fixes by expected impact, and works through them on a fixed cadence with a written change log.