Alan MorganBook a working session

GEO

Generative engine optimization (GEO): get named by ChatGPT, Claude and Gemini

The short answer

Generative engine optimization, or GEO, is the work of getting your brand named when someone asks an AI assistant like ChatGPT, Claude, Gemini or Perplexity for a recommendation. Alan Morgan Group does it by making your business a clear, consistent entity across your site, your listings and the sources these models read, and by publishing specific, attributable facts that a model can repeat. We measure it by asking the assistants the questions your buyers ask and tracking who gets named.

What you stop doingBeing invisible in the fastest-growing search channel.

How do ChatGPT and other AI assistants decide which businesses to recommend?

AI assistants recommend businesses they can identify with confidence. They draw on what they learned in training and, increasingly, on live web searches run at the moment of the question. A business that is described the same way across its website, its Google Business Profile, directories and press is easy to recognize. A business described five different ways is easy to skip.

Specific facts get repeated. Vague claims do not. A page that says exactly what you do, where, for whom and with what results gives a model something to quote.

What does a GEO program include?

Alan Morgan Group works on four fronts. Entity clarity: one consistent name, description, location and service list everywhere. Machine-readable files: structured data and an llms.txt file that summarizes the business for AI crawlers. Citable content: pages built around specific questions with the brand named near the facts. Measurement: a fixed set of buyer questions asked across the major assistants each month.

Should AI crawlers be allowed on my website?

For most businesses that want to be recommended, yes. Blocking crawlers such as GPTBot, ClaudeBot or PerplexityBot removes you from the live searches those assistants run. Alan Morgan Group reviews your robots.txt and firewall settings, because many sites block AI crawlers by accident through a security default nobody chose.

How is GEO different from AEO?

AEO targets answers inside Google's own results. GEO targets the separate assistants people open instead of Google. The foundations overlap, so Alan Morgan Group runs them together, but the measurement differs: AEO shows up in Search Console, GEO shows up only by asking the assistants directly.

Generative engine optimization: common questions

What is generative engine optimization?

Generative engine optimization is the practice of making your business easy for AI assistants to recognize, trust and recommend. It covers consistent business information across the web, structured data, an llms.txt summary file, content built around specific buyer questions, and monthly testing of what ChatGPT, Claude, Gemini and Perplexity say about your category. Alan Morgan Group runs it alongside SEO and AEO.

What is an llms.txt file?

An llms.txt file is a plain-text summary of your website placed at yoursite.com/llms.txt, written for AI systems rather than people. It states who you are, what you offer and where the important pages live, so a crawler or assistant can understand the business without parsing every page. Alan Morgan Group writes and maintains one for each client site we manage.

Can you guarantee ChatGPT will recommend my business?

No. Nobody controls what an AI assistant says, and answers vary from one conversation to the next. What Alan Morgan Group can do is remove the reasons a model would skip you, publish facts it can repeat, and measure how often you are named across a fixed set of buyer questions. That trend line is the honest way to judge GEO.

How do you measure whether AI assistants mention my brand?

We build a list of the questions your buyers actually ask, such as the best provider of your service in your city, and run them across ChatGPT, Claude, Gemini and Perplexity on a fixed schedule. Alan Morgan Group records whether your business is named, how it is described and which competitors appear, then reports the change month over month.

Runs alongside

Answer engine optimizationLosing the click before anyone sees your link.SEOWondering why the site never moves.ReportingReading six PDFs that contradict each other.

Bring us your three biggest marketing headaches.

In a free 60-minute working session, we pick one and fix it live, with AI, on screen, using your real data. You leave with the fix whether you hire us or not.

Before the call we'll send a short form so we show up already knowing your business.

Rather talk now? (614) 426-8400