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The short answer
Paid search means buying ads on Google so your business appears at the top of results for the searches that lead to a sale. Alan Morgan Group builds and manages Google Ads accounts around one number, the true cost of a qualified lead, and reports it without folding in leads the ads did not produce. Ad spend is billed at exactly what Google charged, on its own line, with no markup. We also hold LegitScript certification, which Google requires before anyone can advertise addiction treatment.
What you stop doingPaying for clicks nobody can trace to revenue.
Clicks are cheap to buy and easy to inflate. A campaign can double its clicks and produce fewer customers. Cost per qualified lead, meaning a real call or form from someone who could buy, is the number that connects ad spend to revenue.
Alan Morgan Group sets up call tracking and conversion tracking first, so every campaign decision is made against leads, not traffic.
Google limits who can advertise in some categories, including addiction treatment, certain healthcare services, financial products and gambling. In addiction treatment, Google will not serve an ad unless the advertiser holds LegitScript certification. That gate screens out most agencies and every affiliate, which leaves a small, professional auction.
Alan Morgan Group holds that certification and runs campaigns in that auction. If your category has rules most agencies cannot navigate, start with us.
Platform dashboards tend to count every lead they can see, including ones the ads did not generate, such as text messages or walk-ins. That makes cost per lead look better than it is. Alan Morgan Group reports cost per lead on the leads the ads actually produced, and shows any other lead sources separately so nothing is double counted.
No. Ad spend is billed at cost, on the same invoice as your program fee but on its own line. What Google charged is what you pay, and you always see what went to the platform and what came to us.
Start from what a customer is worth and how many leads you can handle, not from a round number. Alan Morgan Group looks at search volume in your market, typical cost per click and your close rate during the working session, then recommends a test budget that can produce a readable result within 60 days. Small budgets in expensive categories often waste money, and we will say so.
Yes. Google requires LegitScript certification before it will serve addiction treatment ads, and Alan Morgan Group holds it. We manage campaigns for medication-assisted treatment and related services within Google's healthcare policies, including the landing page requirements that frequently get uncertified advertisers disapproved. If you are not yet certified yourself, we can explain what the process involves.
No. Alan Morgan Group charges one flat monthly program fee set in a written scope, and passes ad spend through at cost on its own invoice line. A percentage-of-spend model rewards an agency for spending more of your money. A flat fee keeps our incentive on your cost per lead, which is the number you actually care about.
Yes, when they fit the business. Performance Max can work well for ecommerce and for advertisers with strong conversion data, and it can hide waste for everyone else because it reports limited detail. Alan Morgan Group decides campaign types based on your conversion tracking and goals, and we will run search-only campaigns when that is what produces the cheapest qualified leads.
In a free 60-minute working session, we pick one and fix it live, with AI, on screen, using your real data. You leave with the fix whether you hire us or not.
Before the call we'll send a short form so we show up already knowing your business.