Alan MorganBook a working sessionOrganic social
The short answer
Social content is the regular, unpaid posting on your company's social channels. Alan Morgan Group plans and publishes a calendar that draws on the articles, videos and results already being produced for search and ads, so your social accounts stay active and consistent without a separate content budget. One team writing for search, ads and social means one consistent voice.
What you stop doingStaring at a blank caption box.
Most businesses pay one person to write blog posts, another to make videos and a third to fill social calendars, and the three never share material. A single article answering a common customer question can become a short video, three social posts and an email.
Alan Morgan Group plans content once and distributes it everywhere, which is cheaper and keeps your message consistent.
The ones your customers use and the ones you can sustain. A local service business usually needs Facebook, Instagram and a Google Business Profile posting schedule. A B2B firm usually needs LinkedIn first. Posting well on two platforms beats posting badly on six.
Indirectly. Social posts rarely rank on their own, but active profiles reinforce that your business is real and current, which matters to both Google and AI assistants. Posts that earn shares and links also bring attention to the pages that do rank.
Consistency matters more than volume. Two to four quality posts a week on each active platform is a sustainable pace for most small and mid-sized businesses. Alan Morgan Group sets a cadence you can keep, because a burst of daily posting followed by two silent months does more harm than a steady, modest schedule.
Alan Morgan Group monitors comments on the posts we publish and flags anything that needs your attention, such as a complaint or a sales inquiry. Direct customer conversations are usually best handled by your team, so we route them quickly rather than replying on your behalf with information we might not have.
Yes. Google Business Profile posts appear in Maps and local results, and regular updates signal an active business. Alan Morgan Group includes profile posts for each location in the content calendar, with offers, updates and answers to common questions. For multi-location businesses, each location gets posts written for its own market.
You do, at whatever level you prefer. Some clients review every post in a shared calendar, others approve the monthly plan and let Alan Morgan Group publish. Regulated industries such as healthcare get a review step built in by default. Nothing is posted that you have not had the chance to see.
In a free 60-minute working session, we pick one and fix it live, with AI, on screen, using your real data. You leave with the fix whether you hire us or not.
Before the call we'll send a short form so we show up already knowing your business.