What's the difference between SEO, AEO and GEO?
SEO gets you ranked in Google's regular results. AEO, answer engine optimization, gets you quoted in Google's AI answers, featured snippets and voice results. GEO, generative engine optimization, gets your brand named when someone asks ChatGPT, Claude, Gemini or Perplexity for a recommendation. They share a foundation of clean structure and clear content, which is why Alan Morgan Group runs them together.
What does Alan Morgan Group do?
Alan Morgan Group is a digital marketing agency in Dublin, Ohio, near Columbus. We run SEO, AI search visibility, Google Ads, paid social, social content, video, websites, reporting and AI process automation as one program for each client. One team owns the strategy and the result across every channel, and the client gets one invoice and one point of contact.
Do I have to fire my current vendors?
No. Plenty of clients start with one piece, such as SEO or Google Ads, and fold the rest in as other contracts end. Alan Morgan Group will tell you honestly if someone you already pay is doing a good job, and we are happy to work alongside them until it makes sense to consolidate. The goal is fewer handoffs, not a forced switch.
What does AI process automation actually mean?
It means software handling the repetitive work between your marketing and your sales team: answering new leads, asking happy customers for reviews, summarizing calls, building reports and moving data from one system to another. Alan Morgan Group builds these workflows around the tools you already use, hosts them, monitors them and keeps them running when something upstream changes.
Do you mark up ad spend?
No. Ad spend is billed at cost, on the same invoice as the program fee but on its own line. What Google and Meta charged is exactly what you pay, and you can check it against the platforms yourself. Alan Morgan Group does not take a percentage of spend, so we have no reason to push your budget higher than it needs to be.
Why are there no prices on the website?
Because a three-location clinic and a forty-branch trades company need very different amounts of work. After a free working session you receive a written scope listing the channels, the work in each, and one flat monthly fee. That number does not move unless the scope does. Ad spend is separate and billed at cost, so the fee covers only our work.
Who will I actually talk to?
One lead strategist who knows your account end to end, backed by specialists in each channel. You have one call on your schedule and one point of contact, instead of separate meetings with an SEO shop, an ads person and a social freelancer. Alan Morgan Group keeps the team small on purpose, so the people you meet are the people doing the work.
How fast will I see results?
Paid channels such as Google Ads can produce leads in the first month. Organic search and AI visibility usually take three to six months to compound, and the early months show ranking movement before they show traffic. Alan Morgan Group reports leading indicators every month, so you can see progress long before the full effect arrives.