Alan MorganBook a working sessionWebsite and conversion
The short answer
A website's job is to turn visitors into calls, form submissions and booked appointments. Alan Morgan Group designs and builds sites and landing pages on WordPress and modern React stacks, writes conversion-focused copy, and structures every page so search engines and AI assistants can read it. Good traffic sent to a leaky page is the most expensive mistake in marketing, so we fix the page before we buy more traffic.
What you stop doingSending good traffic to a page that leaks.
A clear answer to "can you help me" above the fold, a phone number and form that are always easy to reach, proof that other people trusted you, and pages that load fast on a phone. Most sites fail on the basics before design ever matters.
Alan Morgan Group reviews where visitors drop off, rewrites the pages that matter most, and tests changes against real lead volume.
Search engines and AI assistants read the HTML a server sends, so pages need real content in the initial response, clean heading structure, accurate structured data and fast, stable layouts. Alan Morgan Group builds sites with server-rendered pages, schema for the organization and its services, an llms.txt file, and redirects that preserve the value of old URLs.
A redesign can erase years of search value if old URLs disappear without redirects. Alan Morgan Group maps every existing URL that has traffic or links to its new home before launch, sets permanent redirects, and watches Search Console closely for the weeks after release.
Conversion copy is writing built to get a reader to act: call, book, buy or fill in a form. It is specific about the problem, plain about the offer and honest about proof. Alan Morgan Group writes landing pages, service pages, ad copy and emails this way, and tests the versions that matter.
A focused site of 10 to 30 pages usually takes six to ten weeks from kickoff to launch, including content, design, build, redirects and testing. Larger multi-location sites take longer because every location page needs its own content. Alan Morgan Group provides a dated plan in the written scope so you know what happens each week.
Yes. Alan Morgan Group builds and maintains WordPress sites, which suit most businesses that want to edit their own content. We also build on React-based frameworks when speed, scale or custom features call for it. The choice depends on who will update the site and what it needs to do, not on our preference.
It does not have to. Rankings drop after redesigns when old URLs disappear without redirects, content gets thinner or the new site is slower. Alan Morgan Group maps every valuable old URL to its new page, keeps the content that ranks, and checks speed and indexing before and after launch, so the new site starts with the authority the old one earned.
Often, yes. Many sites need better copy, faster pages, clearer calls to action and fixed templates more than a full rebuild. Alan Morgan Group starts by measuring where visitors drop off and what search engines struggle to read, then recommends the smallest change that solves the problem. A rebuild is the answer only when the foundation cannot be fixed.
In a free 60-minute working session, we pick one and fix it live, with AI, on screen, using your real data. You leave with the fix whether you hire us or not.
Before the call we'll send a short form so we show up already knowing your business.