Auto repair and collision marketing that fills the bays

The map results are decided mostly by distance, relevance and prominence. You cannot move your building, so the work is on the other two: the right primary and secondary categories, services listed in full, accurate hours, photos of the shop and the team, and a steady flow of recent reviews that mention the work you did.

Alan Morgan Group tracks rankings on a grid around each shop, because a shop can rank first on its own street and not appear two miles away where many of its customers live.

One for each job you want more of, such as transmission rebuilds, brake repair, diagnostics or hail damage, rather than one long list of everything you do. Each page should say what the job involves, how long it usually takes, what affects the price and whether you offer a warranty. Those are the questions customers ask on the phone, and they are what AI assistants look for when someone asks them to recommend a shop.

Many drivers do not realize they can choose their own body shop rather than the one their insurer suggests. A collision shop that explains the claims process, lists the insurers it works with and shows its certifications and repair photos gives those drivers a reason to ask for it by name. Alan Morgan Group builds that content and the search visibility that puts it in front of drivers right after an accident.

With call tracking. Most repair customers call rather than fill out a form, so a tracking number on the website and on Google Business Profile shows how many calls each source produced and which ones booked. Alan Morgan Group reports calls and booked jobs by source each month, so you can see what search is worth to the shop.

Alan Morgan Group worked with Collision Right, the collision shop formerly known as Three C Body Shop, and has worked with independent transmission shops. In a working session we can walk through what that work involved and what would apply to your shop.