Questions about working with a marketing agency

SEO gets you ranked in Google's regular results. AEO, answer engine optimization, gets you quoted in Google's AI answers, featured snippets and voice results. GEO, generative engine optimization, gets your brand named when someone asks ChatGPT, Claude, Gemini or Perplexity for a recommendation. They share a foundation of clean structure and clear content, which is why Alan Morgan Group runs them together.

Alan Morgan Group is a digital marketing agency in Dublin, Ohio, near Columbus. We run SEO, AI search visibility, Google Ads, paid social, social content, video, websites, reporting and AI process automation as one program for each client. One team owns the strategy and the result across every channel, and the client gets one invoice and one point of contact.

No. Plenty of clients start with one piece, such as SEO or Google Ads, and fold the rest in as other contracts end. Alan Morgan Group will tell you honestly if someone you already pay is doing a good job, and we are happy to work alongside them until it makes sense to consolidate. The goal is fewer handoffs, not a forced switch.

It means software handling the repetitive work between your marketing and your sales team: answering new leads, asking happy customers for reviews, summarizing calls, building reports and moving data from one system to another. Alan Morgan Group builds these workflows around the tools you already use, hosts them, monitors them and keeps them running when something upstream changes.

No. Ad spend is billed at cost, on the same invoice as the program fee but on its own line. What Google and Meta charged is exactly what you pay, and you can check it against the platforms yourself. Alan Morgan Group does not take a percentage of spend, so we have no reason to push your budget higher than it needs to be.

Because a three-location clinic and a forty-branch trades company need very different amounts of work. After a free working session you receive a written scope listing the channels, the work in each, and one flat monthly fee. That number does not move unless the scope does. Ad spend is separate and billed at cost, so the fee covers only our work.

One lead strategist who knows your account end to end, backed by specialists in each channel. You have one call on your schedule and one point of contact, instead of separate meetings with an SEO shop, an ads person and a social freelancer. Alan Morgan Group keeps the team small on purpose, so the people you meet are the people doing the work.

Paid channels such as Google Ads can produce leads in the first month. Organic search and AI visibility usually take three to six months to compound, and the early months show ranking movement before they show traffic. Alan Morgan Group reports leading indicators every month, so you can see progress long before the full effect arrives.

It is a 60-minute call where you bring your three biggest marketing headaches and we pick one and work on it live, with AI, on screen, using your real data. You leave with the fix whether you hire Alan Morgan Group or not. Before the call we send a short form so we arrive already knowing your business.

Most of our work is with healthcare practices and clinic groups, automotive businesses, home service companies, multi-location brands and professional services firms such as law and accounting. What they share is that customers find them through search and the cost of a missed lead is high. We also hold the LegitScript certification Google requires for addiction treatment ads.

Yes. Alan Morgan Group is based at Bridge Park in Dublin, Ohio, and serves clients nationally. Most of the work happens over video calls and shared reports, so location rarely matters. For Columbus-area clients we are happy to meet in person, and our local knowledge of central Ohio markets helps with local search work.

Yes. Your Google Ads, Analytics, Search Console, Business Profiles, social accounts and website stay in your name, and Alan Morgan Group works inside them with the access you grant. Content, pages and automations we build for you belong to you. If you ever leave, everything stays in place and keeps working, with documentation handed over.

It is software that handles repetitive work between your marketing and sales systems without a person doing it by hand. Typical examples are instant replies to new leads, review requests sent after a completed job, call recordings summarized into notes and tasks, and reports assembled automatically from your ad and analytics accounts. Alan Morgan Group builds these around the tools you already use.

It depends on how many locations, pages and competitors are involved, which is why Alan Morgan Group does not publish a rate card. After a free working session you get a written scope with one flat monthly fee. That fee covers the agreed work and does not change unless the scope does. A three-location clinic and a forty-branch trades company need very different amounts of work.

SEO aims to rank a page in Google's list of results so people click it. AEO aims to have your content quoted inside the answer Google shows above those results, in AI Overviews, featured snippets and voice responses. AEO depends on good SEO, because Google rarely quotes pages it does not already trust, which is why Alan Morgan Group runs them as one program.

Generative engine optimization is the practice of making your business easy for AI assistants to recognize, trust and recommend. It covers consistent business information across the web, structured data, an llms.txt summary file, content built around specific buyer questions, and monthly testing of what ChatGPT, Claude, Gemini and Perplexity say about your category. Alan Morgan Group runs it alongside SEO and AEO.

Start from what a customer is worth and how many leads you can handle, not from a round number. Alan Morgan Group looks at search volume in your market, typical cost per click and your close rate during the working session, then recommends a test budget that can produce a readable result within 60 days. Small budgets in expensive categories often waste money, and we will say so.

It depends on who buys from you. Facebook and Instagram reach consumers cheaply and work well for local services, healthcare, home services and consumer products. LinkedIn costs more per click but can target by job title, industry and company size, which suits B2B. Alan Morgan Group recommends a platform based on your buyer and your cost-per-lead target, not on habit.

Consistency matters more than volume. Two to four quality posts a week on each active platform is a sustainable pace for most small and mid-sized businesses. Alan Morgan Group sets a cadence you can keep, because a burst of daily posting followed by two silent months does more harm than a steady, modest schedule.

Costs range widely, from simple phone-shot clips to full crews. Alan Morgan Group plans video as part of your flat monthly program, typically batching several videos into one shoot so the cost per finished video stays low. The written scope you receive after the working session lists how many videos and what formats are included.

A focused site of 10 to 30 pages usually takes six to ten weeks from kickoff to launch, including content, design, build, redirects and testing. Larger multi-location sites take longer because every location page needs its own content. Alan Morgan Group provides a dated plan in the written scope so you know what happens each week.

Monthly by default, with a short call to walk through it. Clients running active paid campaigns can also get a brief weekly update on spend and leads. Alan Morgan Group can deliver more frequent reporting when a launch or seasonal push calls for it, and the reports assemble automatically so the cadence never depends on someone finding time.

Adding multiple relevant categories to a Google Business Profile does not hurt local map rankings and helps broaden local search visibility. The primary category carries the heaviest ranking weight for core map pack placements, while secondary categories help the business appear for specialized searches. Alan Morgan Group audits category structures on local profiles to ensure every selected service directly reflects actual offerings without creating topical confusion. As long as secondary categories remain accurate and relevant, they expand local reach without diluting primary keyword authority.

A business website should implement Organization, LocalBusiness, and Service schema markup, and verify the code using the Google Rich Results Test. These structured data types clarify operational details, physical locations, and offerings for search engines. Alan Morgan Group embeds tailored schema markup into page templates to establish clear entity relationships for search crawlers. Running URLs through the Rich Results Test tool or checking Google Search Console confirms that the markup is valid, active, and free of syntax errors.

Converting website images to WebP improves page loading speed while preserving visual clarity across desktop and mobile screens. Modern WebP compression creates smaller files than older image formats without introducing noticeable artifacts or blurring graphics. Alan Morgan Group implements WebP across commercial websites during technical builds to reduce server payload and accelerate browser rendering. Visitors experience faster load times and sharp visuals, which supports search engine crawl efficiency and keeps prospective customers engaged on commercial pages.

You can automatically convert meeting notes and call recordings into task lists by connecting transcription software to an intelligent routing system. An automated workflow captures the spoken transcript, extracts the specific action items discussed, and pushes those assignments directly into your project management platform. Alan Morgan Group designs these automated connections so that every recorded conversation immediately creates assigned and trackable work. Removing the manual data entry step ensures that your team executes on the decisions made during calls.

Unused themes and legacy code directly slow down your website by forcing browsers to download and process bloated files before rendering the page. Every old template file and forgotten script adds weight to the site structure, which frustrates visitors and penalizes your search engine visibility. Alan Morgan Group improves page speed by systematically auditing and removing this technical debt. Stripping out unnecessary javascript and abandoned code allows your active site assets to load quickly and efficiently.

Website contact form leads often fail to reach your inbox because of SMTP routing errors or conflicts between outdated site plugins. When a form relies on default server mail functions instead of a dedicated authenticated sending service, spam filters frequently block or delay those messages. Alan Morgan Group resolves these delivery failures by configuring proper email authentication protocols and maintaining core site software. Proactive website management keeps the connections between your forms, your database, and your inbox functioning reliably.

Lowering a paid search budget restricts the data that machine learning algorithms use to optimize campaigns. When a platform has fewer conversions to analyze, it struggles to identify patterns that lead to efficient bidding, which ultimately drives up the cost to acquire each lead. Alan Morgan Group designs campaigns that provide algorithms with sufficient data to stabilize performance and lower acquisition costs. Reduced budgets force these systems into a learning phase where they bid less effectively across available inventory.

The local map pack uses a different algorithm than traditional organic search, relying heavily on physical proximity to the searcher and an active business profile. Standard optimization builds website authority, which improves your organic links but does little to trigger maps. To appear locally, your strategy must prioritize consistent citations, review velocity, and precise category selection on map platforms. Alan Morgan Group optimizes local profiles alongside website content to ensure your brand surfaces in both the map pack and traditional results when local intent is present.

Every distinct service your business offers requires a dedicated page to achieve high visibility in organic search results. Search engines match precise user queries to highly relevant content, meaning a general overview page lacks the focus needed to rank well. Dedicated pages allow you to optimize titles and text around the exact terms your audience types. Alan Morgan Group builds site architectures where each service page serves as a focused entry point designed to capture its own unique set of relevant search queries.