Research from the work
Insights
The short answer
White papers from Alan Morgan Group on three problems we work on every week: winning local search across many locations, paid search in a restricted category, and getting a site cited in Google's AI answers.
- How multi-location businesses win local searchMulti-location behavioral health. How a multi-location behavioral health provider got 8 of 10 clinics into the local top three, with the full method and the real timeline.
- What paid search costs in a restricted verticalAddiction treatment, paid search. What paid search really costs in addiction treatment: a small certified auction, a true cost per lead, and the reporting errors that hide it.
- How to get cited in Google's AI answersNational home services. Why AI visibility on a large site is won at the template level, and what changed when a national home services brand rebuilt its WordPress theme.
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