Today over 90% of visits to ecommerce sites do not convert into a sales. Whether local, national, or ecommerce your website must be branded appropriately, be user friendly, have a clear call to action, and be optimized for both mobile and desktop users. Your messaging must capture your competitive advantage and speak to your customers. Conversions are based upon 4 simple factors: right person, right product, right time, and right messaging. If a visitor finds your website from a search engine or paid advertising they are the right person looking for the right product at the right time. It is simply a matter of proper messaging to get them to convert. Another issue that can get in the way of conversions is a complicated website that is not intuitive or that has too many options. Your customers did not find your website by accident, be clear in helping them find the solution they are looking for.