Company with a marketing website that sells on Amazon and Wayfair and in Lowes and Home Depot, and more.
Started: At about 4,000 organic search visits per month. Hurdle: Working with a large team and number of URLs that are always changing
We increased organic traffic by over 113% in 4.5 months of Search Engine Optimization, going from 4,000 sessions to over 10,000, which were mainly non-branded sessions.
During this time period, offline marketing and social engagement maintained at current levels. We optimized new site content while executing an aggressive off-site SEO campaign.
The client converts off-site and it is clear SEO has had a positive impact on sales. We are still driving more and more traffic and will update the case study appropriately.
Lead Generation (Law Firm)
Personal injury law firm focused on car and truck wreck cases where online marketing is THE critical piece of the firm’s marketing mix.
Starting Point: The practice had multiple web properties with a lot of content. Bottom of page one and top of page 2 for a number of terms.
Hurdle:One of the most competitive online niche in 4th largest Metro area. Typical PPC costs ranging $80 to $196 per click.
We analyzed the competition and found opportunity to capture more targeted keyword-rich traffic. The goal was to move the site from positions 6 through 12 to 1-5.
We saw a 55% increase in qualified leads, contributing to a $7 million increase in projected revenue (based on the timeline for personal injury legal cases).
We expect to continue to increase traffic and build out more and more revenue-generating web assets for this client.
Home Services Contractor (SEO)
Company focused on roofing, gutters, windows, and siding that started in 2015. Other than networking, our SEO services are the company’s only form of lead generation.
Starting Point: Client’s website was about seven months old and was hard to use. Hurdle: Was a relatively new domain and in an industry dominated by APCO, Lowes, Home Depot and large Columbus companies.
We have delivered an overall ROI of 547% since the start of the campaign.
We are testing ad copy and refining messaging and targeting new keywords to continue to bring more and more value to this raving fan.
100+ Location Franchise
Home building franchise that needs more website traffic to continue to target potential buyers earlier in the decision making process.
Starting Point: The company’s traffic was over 98% branded, which was not exposing new customers to the brand.
Hurdle:Site was built on a CMS that was not SEO friendly.
Typically, during a website re-platform and rebuild a client loses traffic. This is normal. We were able to increase rankings and traffic in just hours after launch of the new website.
Traffic is up by over 20% in just 4 months of SEO.
We are still in a nascent SEO state with this client and expect non-branded traffic to rapidly increase in the coming months.
B2B/B2C Services Company (SEO)
Multi-location business that provides services to businesses and direct to consumers.
Started: Re-built the company website and over 91% of traffic was branded. Hurdle: Company added a number of services to its offering, altering the thematic relevance of the website.
Increased organic traffic by 113% in 13 months of SEO services.
Number of qualified leads per week increased by over 300%.
Expect more updates on this client as we transition from focusing on driving more traffic to refining conversion through split testing and refinement of messaging.
Consumer Products (PPC)
Niche product company who sells online and through third part websites as well as on QVC and in-store.
Starting Point: Multiple companies touched this AdWords account and Google Analytics Smart Goals were tracked as conversions.
Hurdle:Understanding what was and was not being tracked and balancing conversion and awareness is a challenge.
Leveraging our PPC process we drove average cost of a conversion for over $47 to just under $23.
We are still working with this client and plan on updating the case study in a few months.
B2C Services Company (SEO)
HVAC company entering a new market, which is much larger and more competitive.
Started: Site did not have a location page for the new location and was above #100 for all relevant keyword phrases. Hurdle: CPCs in this industry range from $50 to $130. Also, as the site began to rank, a nefarious third party sent spam links in an attempt to derail the SEO campaign.
Within 7 months we were on page 1 of Google for multiple terms, driving over 400 targeted visits per month.
We will keep you updated on this case study as we continue to increase traffic and conversion.