Consumer Products Co.
Marketing site that sells on Amazon, Wayfair, Lowes, and Home Depot.
+113%
Organic in 4.5 mo.
10K+
Non-branded sessions
Real Clients.
Real
Results.
Snapshots of how we've moved the needle for B2B and B2C brands across SEO, paid search, and lead generation — from regional law firms to national consumer products.
547%
Best ROI
+300%
Lead Growth
$7M
Revenue Lift
−51%
CPA Drop
Our WorkSeven Wins.
Seven Wins.
One Playbook.
Different industries. Different starting points. Same revenue-first thinking that makes our clients more money.
Personal Injury Law Firm
PI firm focused on car and truck wreck cases. Online marketing is the critical piece of the mix.
+55%
Qualified leads
$7M
Projected revenue lift
Home Services Contractor
Roofing, gutters, windows, and siding company. SEO is the only paid lead source.
547%
Overall ROI
1
Primary lead channel
100+ Location Franchise
Home-building franchise that needed traffic from buyers earlier in the decision cycle.
+20%
Traffic in 4 months
0hr
Drop after replatform
Multi-Location Services Co.
Multi-location business serving both businesses and consumers.
+113%
Organic in 13 mo.
+300%
Qualified leads / wk
Niche Consumer Brand
Brand selling online, through third parties, on QVC, and in-store.
−51%
Cost per conversion
$23
New CPA (was $47)
HVAC Market Expansion
HVAC company entering a much larger, more competitive market.
Page 1
Multiple terms in 7 mo.
400+
Targeted visits / month
Your case study next?
Talk to UsBehind The Numbers
The Full Story.
Every campaign starts with a real business problem. Here's the starting point, the hurdle, and exactly what we did.
01
Consumer Products · SEOConsumer Products Co.
Starting Point
~4,000 organic visits / month
The Hurdle
Large team and constantly changing URLs.
- Increased organic traffic by 113% in 4.5 months — from 4K to 10K+ sessions, mostly non-branded.
- Held offline marketing and social steady while we ran an aggressive on-site + off-site SEO campaign.
- Client converts off-site, and SEO has clearly lifted sales. Traffic is still climbing.
02
Legal — Personal Injury · Lead GenPersonal Injury Law Firm
Starting Point
Bottom of page 1 / top of page 2
The Hurdle
One of the most competitive online niches in the 4th-largest US metro. CPCs $80–$196.
- Analyzed competition and surfaced opportunities to capture targeted, keyword-rich traffic.
- Moved the site from positions 6–12 to 1–5 for priority terms.
- $7M projected revenue lift based on PI case timelines.
03
Home Services · SEOHome Services Contractor
Starting Point
Seven-month-old site, hard to use
The Hurdle
New domain in an industry dominated by APCO, Lowes, Home Depot, and large Columbus competitors.
- Delivered a 547% ROI since campaign launch.
- Continuously testing copy, refining messaging, and targeting new keywords to compound results.
04
Franchise · SEO100+ Location Franchise
Starting Point
Over 98% branded traffic
The Hurdle
Site built on a CMS that was not SEO-friendly.
- Replatformed and rebuilt the site without the typical traffic dip — rankings climbed within hours of launch.
- Up over 20% in 4 months and still in early innings.
05
B2B / B2C Services · SEOMulti-Location Services Co.
Starting Point
Rebuilt site, 91% branded traffic
The Hurdle
Added new services that altered the thematic relevance of the site.
- Increased organic traffic by 113% over 13 months.
- Lifted qualified leads per week by more than 300%.
- Now shifting from traffic growth to CRO — split testing and messaging refinement underway.
06
Consumer Products · Paid GoogleNiche Consumer Brand
Starting Point
Multiple agencies; Smart Goals counted as conversions
The Hurdle
Untangling tracking and balancing conversion vs. awareness.
- Cleaned up tracking and rebuilt the account against real conversion events.
- Drove average cost per conversion from $47 down to under $23.
07
B2C Services — HVAC · SEOHVAC Market Expansion
Starting Point
No location page; ranked >100 for all relevant phrases
The Hurdle
CPCs of $50–$130, plus a third party sending spam links to derail the campaign.
- Reached page 1 of Google for multiple terms in 7 months.
- Drove 400+ targeted visits per month and growing.
- Defended the site against negative-SEO link spam without losing momentum.
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