Consumer Products Company (SEO)
Company with a marketing website that sells on Amazon and Wayfair and in Lowes and Home Depot, and more.
Hurdle: Working with a large team and number of URLs that are always changing
Lead Generation (Law Firm)
Personal injury law firm focused on car and truck wreck cases where online marketing is THE critical piece of the firm’s marketing mix.
Home Services Contractor (SEO)
Company focused on roofing, gutters, windows, and siding that started in 2015. Other than networking, our SEO services are the company’s only form of lead generation.
Hurdle: Was a relatively new domain and in an industry dominated by APCO, Lowes, Home Depot, and large Columbus companies.
100+ Location Franchise
Home building franchise that needed more website traffic to continue to target potential buyers earlier in the decision making process.
B2B/B2C Services Company (SEO)
Multi-location business that provides services to businesses and direct to consumers.
Hurdle: Company added a number of services to its offerings, altering the thematic relevance of the website.
Consumer Products (PPC)
Niche product company who sells online and through third-party websites as well as on QVC and in-store.
B2C Services Company (SEO)
HVAC company entering a new market that is much larger and more competitive.
Hurdle: CPCs in this industry range from $50 to $130. Also, as the site began to rank, a nefarious third party sent spam links in an attempt to derail the SEO campaign.