THE BEST OFFLINE
You may be the best custom suit maker in Columbus and greater Central Ohio, but if no one can find find your site, or it lacks basic functionality across cell phones, tablets and computers, you are not driving business. You also need the right messaging to make someone take action now and you need to show up in the search engines so people in Columbus can find you.
You obviously want calls, visits, etc. You want to grow your business, hire more employees and expand. The same goes if you aren’t selling custom clothing but are running a law office, chiropractic practice or car dealership. The ea of simply having a website and people will find it are over. Getting found within the search engines is a very deliberate process.
Driving traffic to a site is great. Many online marketing companies specialize in that. How many specialize in creating and measuring sites for conversion and tracking that by traffic source (referral traffic, search engine traffic, pay-per-click traffic)?