What is SEO for eCommerce?
The definition of ecCmmerce is selling products and goods via the internet. You have to have a coherent SEO strategy in order to have a successful eCommerce company. This can mean going after the major industry terms, like foam rollers or targeting a long tail version of it (the best foam roller for IT bands). No matter what, search engine marketing is critical to the short and long term health of any eCommerce company.
Many SEO consultations will argue what strategy to go with for an eCommerce company. Since all eCommerce companies are doing the SEO basics, your company needs something more out of a search engine marketing firm. Whether you are selling flags, gardening supplies, workout gear, kitchen gadgets or socks, it all drives revenues. Ranking in Google and Bing is the cornerstone of your business. This is why more and more companies are turning to the Alan Morgan Group and the Alan Morgan Guarantee. SEO for us is not simply increasing your rankings. It is getting you into the prime positions within the search engines to get traffic which leads to more revenue.
How We Define SEO success
eCommerce SEO success is easily measured. We use conversion, click through rates, traffic, time on site to monitor our SEO campaigns. Success to us to more of the right traffic that leads to conversion. online ecommerce trackingOne client saw a 278% increase in our client’s organic conversions. We use real numbers to talk about success. We also expect to always find a way to deliver page 1 and top 5 rankings, which is why we have our Alan Morgan Group guarantee.
More About eCommerce SEO Services
The most satisfying part of eCommerce SEO is getting our clients ahead of the clients out there. Whether you are competing with Wal-Mart, Amazon, or even CrateJoy, we take pleasure in helping you beat the giant companies with large marketing budgets. We know what it means to the bottom line of our small and medium sized eCommerce clients to win their spaces. Some of our clients saw a 200% increase in revenue by moving up one spot for 1 keyword. We look forward to doing the same for your business.
On Site Optimization for eCommerce
With any eCommerce SEO project, we start with research, this means digging into the long tail versions of how consumers are searching for your particular products and services. From there we look at your current on-page content, URL structures and general site infrastructure. After that, we look at design elements and any user data you have (Google Analytics, Crazy Egg, etc).
We then begin to layout a new site architecture with URLs, page titles and descriptions and the all-important schema markup. Schema is one of the most commonly overlooked on-site elements and most critical. We use Moz tools and other online services to provide further insights to keyword competition and opportunity.
When we are talking about site functionality for an eCommerce site we are talking about a fast site and easy navigation. How many times have you gotten lost in an eCommerce site? Or when is the last time you waited for a page to load and actually made a purchase on a site? With competitors like Amazon, no one can afford to have a slow site. Or a site that is difficult to navigate. Contextual interlinking still matters for eCommerce sites. So do descriptor videos and high quality images.
We help companies get this right and make more sales.
Most of eCommerce clients receive more traffic from a mobile device than a desktop. This means an optimized mobile experience is critical to avoid costly cart abandonments. Cart abandonments not only affect your bottom line but they also affect your SEO. eCommerce mobile experience must be tracked and measured and then optimized. We use a few different tools to understand the current state and then design the optimal future state to maximize your conversion and help you rank. We also build mobile optimized eCommerce sites that truly increase conversion.
Web Design, User Experience and Conversion for eCommerce
Conversion is a function of the web design, ranking for the right keyword or the right user from a relevant referring domain and user experience. We use a variety of tools to measure all of these factors and cloud based based hosting to ensure a highly responsiveness experience. We focus on ranking for buyer first terms and shopping terms once we are getting traffic and conversion from the buyer terms.
Keywords like: Url Submit
Search Engine Positioning