What is SEO for Dentists?
We understand your industry has the American Dentist Association and other organizations that are looked to as an authority in the industry. Many requirements change depending on the state, but state boards have license requirements that require all dentist graduate from a CODA accredited university. Unfortunately, this is not the case in the SEO and online marketing world. In fact the SEO world can’t even agree on the definition of SEO or SEO best practices. Larger practices will discuss content generation, guest posts and guest blogging. This is great for large practices, typically selling products. Some local SEO companies will tell you it is getting citations and a weekly blog. There are even a few that believe video SEO is the future, so that is what they sell. Search engine marketers will debate and discuss (sometimes very emotional) what SEO is. What is indisputable is the fact that SEO is crucial for dentists. SEO consultants who work with dentists have raised the bar, which then makes it even more difficult to get found. At the Alan Morgan Group, we can less about a definition and more about winning. Winning to us is winning in Google. This means page 1. Top 5. Top spot. And it comes with the Alan Morgan Guarantee.
Who do you find new product or services? I doubt you use the phone book. Most people hope on their phone, table or computer (in that order) and look for service providers. That is how most of our team found their dentists. Dentist spend money on marketing and sometimes never know what sort of return they are getting. What is great about SEO, you not only find people who are looking for your services, every aspect is measured. Marketing dollars can and are tracked, but more important, the return is tracked. Try doing that with a billboard. Whether the potential client has a family member who was has a cavity, a broken crown, gum disease, with effective web marketing, the clients find you when they need you. Billboards, TV and radio just can’t do this.
SEO Success in the world of Dentistry
Each internet marketing company expects a different level of success. SEO for some means getting your site from the basement of Google to the first “few pages” of the top search engines. To others, it means getting your business listed in professional directories. For us it means winning. Period. And winning to us isn’t page 2. It is page 1. It is top 5. It is top 3. It is the first result in the search engines. We tweak, we push, we pull, and we pivot until your site wins; not just in Google but in all of the top search engines.Dentist Search Engine Result
Every internet marketing company puts their own spin on how they define success. To some it is merely sniffing the first few pages of Google or getting to page one of a hyper local, neighborhood search with no search volume. Alan Morgan understands winners and loser and the difference.
Winning means your kids get to go on vacation and it means you keep your doors not only open, but continue to grow. Winning it us is clearly define. If we don’t win, you stop paying us until we do (part of our Guarantee). We try new things until you are getting the traffic and conversions we that we outline when we first meet and discuss a campaign for your practice.
More About Dental SEO
Many dentist we have met and truly community focused and community centered. Being a good person and recognized as a high quality company is critical to your brand. Though we specialize in Search Engine Optimization, AMG is more than just an SEO company. We get branding, but more importantly we partner with a Columbus Ohio company that excels at it. We project your ideal image into the world of digital marketing with the goal of reinforcing your practice’s brand identity in new markets.
We use videos and infographics to develop relevant and engaging blog content and engage your audience where they spend their time online. We understand and leverage the critical balance of social media marketing, email marketing, text message marketing, in person events and sponsoring local events to help project your dental practice’s community image.
On Site Optimization for Dental Practices
So this is where things get a little more technical. Just has you have to educate your clients about proper dental hygiene, gum disease, halitosis (maybe a sensitive topic) we educate out clients about SEO. Many SEO agencies try to make things to confusing to prevent you from asking the questions that they wish to avoid. We want to get everything out on the table.
We start with on page optimization. May clients say, I already have a beautiful website that I spent a lot of money on, can I keep it? For the most part, if you like your site, you can keep your site. If it is not in WordPress, we will have to transition it to WordPress, but you can maintain the same design. Most graphic designers don’t consider the SEO implications of design. This is why we go in and tweak the site to rank for what we care money terms (terms that drive revenue). The set-up (URL structure, page title, page description really matter.
Just like your practice has norms and strand, we have a playbook. It is called Google’s Webmaster Guidelines. This provides an overview what we have to optimize. Functionality, mobile responsiveness, interlinking, Meta data, Meta deception, content and tracking. Now this alone will not rank your site, but it is a part of the equation.
Think of your website as an online textbook from your graduate school days. You would want to be in a section that discusses root canals and have a link going to a different section of the pdf discussing new root canal treatment techniques. The same goes for your website. We call it “contextually relevant interlinking.” This matters to Google, but more importantly, to help your patients navigate your site.
Sites that load slowly are docked points in the Google’s algorithm. If you were looking for a service provide and one site took forever to load, would you not open up others in a new tab or window? Bounce rate and click through rates are important metrics to both Google and Bing.
Do you ever browse the internet on your mobile device? Over 50% of Americans do. We have a client who has over 80% of their traffic coming from mobile users. 78% are on cell phones. We build mobile responsive sites so it does not matter what device a potential patient is on, that potential patient will have an exceptional user experience. That is all the search engines want- for your site’s visitors to have the best possible internet experience.
Metadata (Page Titles and Descriptions)
So most web applications have Meta data. In the world of SEO, when we say Meta we mean the information that shows up in a search engine result page.
This not only matters to Google, it matters to a potential patient. It needs to be compelling and relevant enough for them to want to click on it. We do not build sites and do SEO just to try and beat a machine. We do it to convert clients.
The copy on your site matters for both ranking and conversion. Both are useless without each other. We are not going to go soapbox about content being king. Content matters. It needs to be relevant, fresh and (reasonably) well written.
Web Design and Conversion for Dental Websites
So we track user experience. We do this through a few different tools. Our favorite tool looks something like this:
Dentist Heat Map
Conversion is a function of things listed above and user experience which is a function of design. The most attractive site is not necessarily the most effective site. Ranking for “money terms” matters too. If you are ranking for a term that a user is not looking to buy, like “what is gum disease” that isn’t not going to help you get more clients. You may be getting traffic from all of the country, but they are not getting on a plane to get their gums checked by you. If you are ranking for “Dentist Your City” then you will get more patients.
We get a lot of question about a lot of terms people have heard in previous sales pitches. Some are listed below.
Let us demystify the online marketing and SEO world.
Terms People Ask About
Optimization Firm Optimize Website
Search Engine Positioning