What is SEO for Air Conditioning Repair Companies
Different marketing agencies will define search engine marketing differently. Some say online marketing and SEO is developing great content in the hopes that Google picks it up and ranks it. Some say it is ranking videos and getting a company to show up in Google for its brand name. Others say it is making a site relevant to the search engines and Google so it shows up when someone searches for specific terms relevant to their product or service. What no online marketing company will argue is that HVAC companies benefit from SEO. Doing the SEO basics is no longer good enough. Getting found in Google by potential clients actively searching for air conditioning and furnace repair is important to growing a business. At the Alan Morgan Group, we believe SEO is winning in the search engines. Winning means getting to the top and getting as many properties onto page one as possible.
Many HVAC companies still spend money on large spreads in the Yellow Pages or getting listed in online directories. Some are buying billboards and other ad space. Where else can you connect to people actively searching for your services? Whether someone is searching for a new furnace, furnace repair, or their AC will run or is leaking, effective SEO services allows you to connect with your potential customers.
How We Define SEO success
Every online marketing company measures their company’s performance a little differently. Usually it is an internal metric that is not shared with the clients. What Alan Morgan Group does is lay out SEO campaign performance metrics for the client, so you as the business owner or marketing manager can hold us accountable. We will develop a timeline and then provide you with a rank tacking dashboard to track rankings, traffic and conversion.
More About HVAC SEO
We have worked with HVAC and Roofing clients on everything from digital marketing to branding and positioning. Our internal creative team will work with your company to develop messaging, special offers and content to engage your audience. We will provide you with one stop shop solution from blog writing to social media management to the creation of basic online videos. Another crucial feature that our SEO agency provides is email automation and follow-up. We will create the systems to automate your follow-up and create a hands free solution.
On Site Optimization for Roof Repair and Replacement Companies
Many SEO companies say they do on page optimization. The most critical part of our on-page optimization is actually embedded deep in your site’s code. It is called schema. The top SEO consultants focus on schema mark up, relevant content interlinking and meta data. Many other companies strictly focus on the design and not rankings. Others fail to deliver o decent design but build sites that rank but do not convert. We focus on delivering high converting sites that rank. Other factors that matter to both users and search engines are mobile experience, page description, page titles and URL structures.
Website functionality encompasses a few critical components. As we mentioned above, interlinking is important to user experience and user experience is important to the search engines. Interlinking is the linking of contextually relevant content. If ABC Repair Company is having a special on maintenance packages, then there should be a link from the homepage advertising the offer to the maintenance package page describing the services in detail.
Site load speed is also import to both Bing and Google. Slow sites lead to high bounce rates (meaning users do not go to another page on the site.) So, once again, Google values the same thing as a potential client.
How did you last access the internet? Was it via a cell phone or laptop? You are not alone. Over 50% of Americans access the internet via a mobile device. In fact, some clients get over ¾’s of their traffic from mobile devices. All of the site’s Alan Morgan build are mobile responsive and test for compatibility with mobile operating systems and on mobile web browsers. More and more Americans are searching the internet from a tablet or phone. For ac repair companies, we crate mobile sites with prominent click to call buttons that are proven to increase conversion.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to the titles of your website’s pages and the page descriptions. When you see a website in Google, the site’s page title ad description is the preview you can read about bout the site. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Web Design, User Experience and Conversion for Furnace Repair Companies
Web design, user experience and conversion are all related. A properly designed sites isn’t always the best looking site on the web. It is the site which has the right combination of the design, content, site structure, interlinking, and search engine ranking. Ranking for the right terms matters, too. Every industry has buyer vs shopper terms. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or email during that search. That is what we target with our search engine marketing and that is what converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps, scroll maps and click maps to see what your website visitors are doing on your site and tweak or over haul the site design to put the right content in the right part of the page to convert. We are constantly measuring and tweaking to help make your website as profitable as possible.
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