What is SEO for Roofing Companies
If you ask someone what is roofing, they are probably going to explain is as repairing or replacing parts or all of residential and commercial property roofs, shingles, etc. Have you ever asked an SEO company what is SEO, much less SEO for roofers? If you ask large SEO/SEM companies, they will provide you with a very different answer than the independent SEO consultant. Some want to rank videos, some “long-tail”, some “money terms” and others talk about developing great content with high quality, original images. No one can dispute however, the value of SEO for roofing companies. We do not argue of definitions. What matters to you is profit. You probably do not care whether it is SEO, PPC or, affiliate marketing or door-to-door sales, your company needs deals and leads.
You need clients to find to your website. We can all agree that fewer people are using phone books and in your industry billboards and TV ads simply do not convert. Referrals are a way many roofers try to grow their business. That is great but after a storm, in the middle of the night or while standing in the driveway, people are not looking to reach out to referral sources. They are “Googling” and looking for roofers in their local market. When people reach your site, they need a mobile optimized website that is ways to navigate. This is why we exist and have the Alan Morgan Guarantee.
How We Define SEO success
Most roofing companies have spoken with multiple SEO firms. Some define success as simply moving you up in Google and Bing. Others define success as simply getting you listed in new directories. We have the Alan Morgan Group guarantee for a reason. Google search results for roofing company search We will lay out objectives and goals so you can track progress and we can hold ourselves accountability. Accountability is rare in the world of SEO agencies.
More About Roofer SEO
We look to deliver you more business. That is our value proposition to your company. We can also provide a variety of other marketing services to your business to include brand development, pay-per-click advertising and other forms of lead generation.
We will use a variety of content to engage your audience on various platforms to include infographics to highlight your competitive advantages. We will also use video, relevant blog content and social media to build brand relevancy and recognition in your community to further reinforce your company’s positioning.
On Site Optimization for Roof Repair and Replacement Companies
If you currently have a website, we will start there. We analyze why the site may not being ranking in the search engines and converting. We look at page titles, descriptions, URL structures, schema markup, Yoast titles, content, interlinking and many more elements to determine the best way ahead.
We finally look at design and conversion. Some of the prettiest sites on the internet simply do not rank. Some of the ugliest do not convert. It is finding the right balance of design, content and conversion. It is why we track user mobile user experience and conversion.
When we are talking about user experience, easy navigation, a fast site load speed. Easy navigation means relevant interlinking between pages. If you have a section discussing roofing and mention how you can help a home owner document damages for insurance, having a link to another page on your site about payment options and working with insurance companies, that is proper contextual interlinking. The search engines reward this.
Have you ever looked for a service provider of any sort and waited for a slow site to load? Not many people do. Both internet users and search engines do not care for slow sites. This means you lose out on potential customers and Google rankings. This is another part of what we do. We create fsat, high converting sites.
Over 50% of internet users are accessing the web from a mobile device. We look at various companies Google Analytics accounts daily. Our team is seeing more and more mobile traffic and more and more mobile conversions. We build mobile responsive websites that are easily to navigate so you can get more calls and more business.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to the titles of your website’s pages and the page descriptions. When you see a website in Google, the site’s page title ad description is the preview you can read about bout the site. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Web Design, User Experience and Conversion for Roofing Companies
Web design, user experience and conversion are all related. A properly designed sites isn’t always the best looking site on the web. It is the site which has the right combination of the design, content, site structure, interlinking, and search engine ranking. Ranking for the right terms matters, too. Every industry has buyer vs shopper terms. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or email during that search. That is what we target with our search engine marketing and that is what converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps, scroll maps and click maps to see what your website visitors are doing on your site and tweak or over haul the site design to put the right content in the right part of the page to convert. We are constantly measuring and tweaking to help make your website as profitable as possible.
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