roofing contractor websites - Alan Morgan Group

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SEO for Roofers

Need More Customers? We Can Help!



Marketing That Works

The best website in the world isn’t worth a penny if your
customers can’t find it. Our digital
services are proven to drive traffic and increase revenue.

Find Out More

  • This field is for validation purposes and should be left unchanged.

Need More Customers? We Can Help!



Marketing That Works

The best website in the world isn’t worth a penny if your
customers can’t find it. Our digital
services are proven to drive traffic and increase revenue.

Find Out More

  • This field is for validation purposes and should be left unchanged.


GUARANTEED ROOFER SEO & MORE


The more people we drive to your website then retarget and refine conversion, the more money you make.  We can then target more geographical areas and grow your business beyond your wildest dreams.

ROOFER SEARCH ENGINE OPTIMIZATION


Increasing a roofing company’s visibility is the critical to growth.  People are looking for roofers via the internet and specifically Google and Bing every single day.

Planning & Insights


Our SEO process begins with understanding your audience- for both SEO and conversion.  We understand individuals looking for commercial roof search differently than someone looking for a residential roof.  We also understand work with you to ensure the market we are targeting is the market you are trying to serve.

Planning & Insights


Our SEO process begins with understanding your audience- for both SEO and conversion.  We understand individuals looking for commercial roof search differently than someone looking for a residential roof.  We also understand work with you to ensure the market we are targeting is the market you are trying to serve.

Local & Regional Marketing


With everything from multi-channels to hyperlocal solutions to fit your roofing company’s marketing needs.  This means we do Search Engine Optimization, but depending on your needs also deliver pay-per-click, content based marketing, social media marketing and marketing automation service.

THE PROCESS




24/7 Dashboard


Your company will have its own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data and of source SEO rankings.


User Experience Tracking


Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just the page, but the exact part of the page so we can make adjustments to increase your conversion.


Collaboration


We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or new product lines, we adjust SEO and PPC targets to grow with your business.

INSIGHT & ANALYTICS


Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your send and how optimize it. We will implement call tracking, Google Analytics Event Tracking and Goals. We can show you what companies visit your website and help you set up split tests.

Pay-per-click


We will drive down your cost to acquire a new client.  Our PPC tactics will  continue to optimize and refine to maximize your PPC budget in both Google AdWords and Bing.

Email Follow-Up


We can automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting an email response out to every prospect.

Email Follow-Up


We can automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting an email response out to every prospect.

Remarketing


Once we get a potential customer to your site, we will advertise to them around the internet so you continue to get touch points with that potential client. If you are an emergency service one touch point is often enough, whereas if you are selling a luxury product it will likely take many more touch points to get a conversion.


About Us



 

Case Studies

  • Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
  • More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
  • Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.

Next Steps

  • We work with companies that are looking to grow and need SEO that delivers real, measurable results.
  • To kick-off a relationship we will research the opportunity and present your company with our recommendations.
  • A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.

WHO WE AREN’T

FREE SEO AUDITS

We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your business and our company are both better than that.

BUZZ WORDS

We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.

#MARKETERS

We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.

WHAT IS ROOFING COMPANY SEO

What is SEO for Roofing Companies
If you ask someone what is roofing, they are probably going to explain is as repairing or replacing parts or all of residential and commercial property roofs, shingles, etc. Have you ever asked an SEO company what is SEO, much less SEO for roofers? If you ask large SEO/SEM companies, they will provide you with a very different answer than the independent SEO consultant. Some want to rank videos, some “long-tail”, some “money terms” and others talk about developing great content with high quality, original images. No one can dispute however, the value of SEO for roofing companies. We do not argue of definitions. What matters to you is profit. You probably do not care whether it is SEO, PPC or, affiliate marketing or door-to-door sales, your company needs deals and leads.
You need clients to find to your website. We can all agree that fewer people are using phone books and in your industry billboards and TV ads simply do not convert. Referrals are a way many roofers try to grow their business. That is great but after a storm, in the middle of the night or while standing in the driveway, people are not looking to reach out to referral sources. They are “Googling” and looking for roofers in their local market. When people reach your site, they need a mobile optimized website that is ways to navigate. This is why we exist and have the Alan Morgan Guarantee.
How We Define SEO success


Most roofing companies have spoken with multiple SEO firms. Some define success as simply moving you up in Google and Bing. Others define success as simply getting you listed in new directories. We have the Alan Morgan Group guarantee for a reason. Google search results for roofing company search We will lay out objectives and goals so you can track progress and we can hold ourselves accountability. Accountability is rare in the world of SEO agencies.
More About Roofer SEO
We look to deliver you more business. That is our value proposition to your company. We can also provide a variety of other marketing services to your business to include brand development, pay-per-click advertising and other forms of lead generation.
We will use a variety of content to engage your audience on various platforms to include infographics to highlight your competitive advantages. We will also use video, relevant blog content and social media to build brand relevancy and recognition in your community to further reinforce your company’s positioning.
On Site Optimization for Roof Repair and Replacement Companies
If you currently have a website, we will start there. We analyze why the site may not being ranking in the search engines and converting. We look at page titles, descriptions, URL structures, schema markup, Yoast titles, content, interlinking and many more elements to determine the best way ahead.
We finally look at design and conversion. Some of the prettiest sites on the internet simply do not rank. Some of the ugliest do not convert. It is finding the right balance of design, content and conversion. It is why we track user mobile user experience and conversion.
Functionality
When we are talking about user experience, easy navigation, a fast site load speed. Easy navigation means relevant interlinking between pages. If you have a section discussing roofing and mention how you can help a home owner document damages for insurance, having a link to another page on your site about payment options and working with insurance companies, that is proper contextual interlinking. The search engines reward this.
Have you ever looked for a service provider of any sort and waited for a slow site to load? Not many people do. Both internet users and search engines do not care for slow sites. This means you lose out on potential customers and Google rankings. This is another part of what we do. We create fsat, high converting sites.
Mobile Experience
Over 50% of internet users are accessing the web from a mobile device. We look at various companies Google Analytics accounts daily. Our team is seeing more and more mobile traffic and more and more mobile conversions. We build mobile responsive websites that are easily to navigate so you can get more calls and more business.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to the titles of your website’s pages and the page descriptions. When you see a website in Google, the site’s page title ad description is the preview you can read about bout the site. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Web Design, User Experience and Conversion for Roofing Companies
Web design, user experience and conversion are all related. A properly designed sites isn’t always the best looking site on the web. It is the site which has the right combination of the design, content, site structure, interlinking, and search engine ranking. Ranking for the right terms matters, too. Every industry has buyer vs shopper terms. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or email during that search. That is what we target with our search engine marketing and that is what converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps, scroll maps and click maps to see what your website visitors are doing on your site and tweak or over haul the site design to put the right content in the right part of the page to convert. We are constantly measuring and tweaking to help make your website as profitable as possible.
Tags
Seo Services
Search Optimization
Engine Seo
Search Engine
Keywords like: Url Submit
Google Seo
Marketing
Seo Firm
Engine Placement
Seo Consultant
Optimisation Google
Optimisation
Best Seo
Ranking Optimization
Seo Company
Engine Submission
Page Seo
Seo Search
Website Seo
Professional Seo
Optimisation Seo
Optimization Company
Engine Expert
Seo Online
Engine Company
Marketing Seo
Search Optimisation
Marketing Optimization
Business Seo
Optimization Google
Optimization Seo
Keywords
Seo Experts
Seo Agency
Seo
Seo Web
Search Ranking
Seo Internet
Optimization Web
Search Marketing
Top Seo
Site Seo
Search Engine Positioning
Optimization Tools
Seo Ranking
Engine Services
Optimize Website
Optimization Internet
Traffic


 

Case Studies

  • Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
  • More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
  • Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.

WHO WE AREN’T

FREE SEO AUDITS

We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your business and our company are both better than that.

BUZZ WORDS

We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.

#MARKETERS

We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.

WHAT IS ROOFING COMPANY SEO

What is SEO for Roofing Companies
If you ask someone what is roofing, they are probably going to explain is as repairing or replacing parts or all of residential and commercial property roofs, shingles, etc. Have you ever asked an SEO company what is SEO, much less SEO for roofers? If you ask large SEO/SEM companies, they will provide you with a very different answer than the independent SEO consultant. Some want to rank videos, some “long-tail”, some “money terms” and others talk about developing great content with high quality, original images. No one can dispute however, the value of SEO for roofing companies. We do not argue of definitions. What matters to you is profit. You probably do not care whether it is SEO, PPC or, affiliate marketing or door-to-door sales, your company needs deals and leads.
You need clients to find to your website. We can all agree that fewer people are using phone books and in your industry billboards and TV ads simply do not convert. Referrals are a way many roofers try to grow their business. That is great but after a storm, in the middle of the night or while standing in the driveway, people are not looking to reach out to referral sources. They are “Googling” and looking for roofers in their local market. When people reach your site, they need a mobile optimized website that is ways to navigate. This is why we exist and have the Alan Morgan Guarantee.
How We Define SEO success


Most roofing companies have spoken with multiple SEO firms. Some define success as simply moving you up in Google and Bing. Others define success as simply getting you listed in new directories. We have the Alan Morgan Group guarantee for a reason. Google search results for roofing company search We will lay out objectives and goals so you can track progress and we can hold ourselves accountability. Accountability is rare in the world of SEO agencies.
More About Roofer SEO
We look to deliver you more business. That is our value proposition to your company. We can also provide a variety of other marketing services to your business to include brand development, pay-per-click advertising and other forms of lead generation.
We will use a variety of content to engage your audience on various platforms to include infographics to highlight your competitive advantages. We will also use video, relevant blog content and social media to build brand relevancy and recognition in your community to further reinforce your company’s positioning.
On Site Optimization for Roof Repair and Replacement Companies
If you currently have a website, we will start there. We analyze why the site may not being ranking in the search engines and converting. We look at page titles, descriptions, URL structures, schema markup, Yoast titles, content, interlinking and many more elements to determine the best way ahead.
We finally look at design and conversion. Some of the prettiest sites on the internet simply do not rank. Some of the ugliest do not convert. It is finding the right balance of design, content and conversion. It is why we track user mobile user experience and conversion.
Functionality
When we are talking about user experience, easy navigation, a fast site load speed. Easy navigation means relevant interlinking between pages. If you have a section discussing roofing and mention how you can help a home owner document damages for insurance, having a link to another page on your site about payment options and working with insurance companies, that is proper contextual interlinking. The search engines reward this.
Have you ever looked for a service provider of any sort and waited for a slow site to load? Not many people do. Both internet users and search engines do not care for slow sites. This means you lose out on potential customers and Google rankings. This is another part of what we do. We create fsat, high converting sites.
Mobile Experience
Over 50% of internet users are accessing the web from a mobile device. We look at various companies Google Analytics accounts daily. Our team is seeing more and more mobile traffic and more and more mobile conversions. We build mobile responsive websites that are easily to navigate so you can get more calls and more business.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to the titles of your website’s pages and the page descriptions. When you see a website in Google, the site’s page title ad description is the preview you can read about bout the site. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Web Design, User Experience and Conversion for Roofing Companies
Web design, user experience and conversion are all related. A properly designed sites isn’t always the best looking site on the web. It is the site which has the right combination of the design, content, site structure, interlinking, and search engine ranking. Ranking for the right terms matters, too. Every industry has buyer vs shopper terms. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or email during that search. That is what we target with our search engine marketing and that is what converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps, scroll maps and click maps to see what your website visitors are doing on your site and tweak or over haul the site design to put the right content in the right part of the page to convert. We are constantly measuring and tweaking to help make your website as profitable as possible.
Tags
Seo Services
Search Optimization
Engine Seo
Search Engine
Keywords like: Url Submit
Google Seo
Marketing
Seo Firm
Engine Placement
Seo Consultant
Optimisation Google
Optimisation
Best Seo
Ranking Optimization
Seo Company
Engine Submission
Page Seo
Seo Search
Website Seo
Professional Seo
Optimisation Seo
Optimization Company
Engine Expert
Seo Online
Engine Company
Marketing Seo
Search Optimisation
Marketing Optimization
Business Seo
Optimization Google
Optimization Seo
Keywords
Seo Experts
Seo Agency
Seo
Seo Web
Search Ranking
Seo Internet
Optimization Web
Search Marketing
Top Seo
Site Seo
Search Engine Positioning
Optimization Tools
Seo Ranking
Engine Services
Optimize Website
Optimization Internet
Traffic


 

Next Steps

  • We work with companies that are looking to grow and need SEO that delivers real, measurable results.
  • To kick-off a relationship we will research the opportunity and present your company with our recommendations.
  • A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.


About Us



 

Case Studies

  • Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
  • More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
  • Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.

Next Steps

  • We work with companies that are looking to grow and need SEO that delivers real, measurable results.
  • To kick-off a relationship we will research the opportunity and present your company with our recommendations.
  • A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.

WHO WE AREN’T

FREE SEO AUDITS

We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your business and our company are both better than that.

BUZZ WORDS

We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.

#MARKETERS

We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.

WHAT IS ROOFING COMPANY SEO

What is SEO for Roofing Companies
If you ask someone what is roofing, they are probably going to explain is as repairing or replacing parts or all of residential and commercial property roofs, shingles, etc. Have you ever asked an SEO company what is SEO, much less SEO for roofers? If you ask large SEO/SEM companies, they will provide you with a very different answer than the independent SEO consultant. Some want to rank videos, some “long-tail”, some “money terms” and others talk about developing great content with high quality, original images. No one can dispute however, the value of SEO for roofing companies. We do not argue of definitions. What matters to you is profit. You probably do not care whether it is SEO, PPC or, affiliate marketing or door-to-door sales, your company needs deals and leads.
You need clients to find to your website. We can all agree that fewer people are using phone books and in your industry billboards and TV ads simply do not convert. Referrals are a way many roofers try to grow their business. That is great but after a storm, in the middle of the night or while standing in the driveway, people are not looking to reach out to referral sources. They are “Googling” and looking for roofers in their local market. When people reach your site, they need a mobile optimized website that is ways to navigate. This is why we exist and have the Alan Morgan Guarantee.
How We Define SEO success


Most roofing companies have spoken with multiple SEO firms. Some define success as simply moving you up in Google and Bing. Others define success as simply getting you listed in new directories. We have the Alan Morgan Group guarantee for a reason. Google search results for roofing company search We will lay out objectives and goals so you can track progress and we can hold ourselves accountability. Accountability is rare in the world of SEO agencies.
More About Roofer SEO
We look to deliver you more business. That is our value proposition to your company. We can also provide a variety of other marketing services to your business to include brand development, pay-per-click advertising and other forms of lead generation.
We will use a variety of content to engage your audience on various platforms to include infographics to highlight your competitive advantages. We will also use video, relevant blog content and social media to build brand relevancy and recognition in your community to further reinforce your company’s positioning.
On Site Optimization for Roof Repair and Replacement Companies
If you currently have a website, we will start there. We analyze why the site may not being ranking in the search engines and converting. We look at page titles, descriptions, URL structures, schema markup, Yoast titles, content, interlinking and many more elements to determine the best way ahead.
We finally look at design and conversion. Some of the prettiest sites on the internet simply do not rank. Some of the ugliest do not convert. It is finding the right balance of design, content and conversion. It is why we track user mobile user experience and conversion.
Functionality
When we are talking about user experience, easy navigation, a fast site load speed. Easy navigation means relevant interlinking between pages. If you have a section discussing roofing and mention how you can help a home owner document damages for insurance, having a link to another page on your site about payment options and working with insurance companies, that is proper contextual interlinking. The search engines reward this.
Have you ever looked for a service provider of any sort and waited for a slow site to load? Not many people do. Both internet users and search engines do not care for slow sites. This means you lose out on potential customers and Google rankings. This is another part of what we do. We create fsat, high converting sites.
Mobile Experience
Over 50% of internet users are accessing the web from a mobile device. We look at various companies Google Analytics accounts daily. Our team is seeing more and more mobile traffic and more and more mobile conversions. We build mobile responsive websites that are easily to navigate so you can get more calls and more business.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to the titles of your website’s pages and the page descriptions. When you see a website in Google, the site’s page title ad description is the preview you can read about bout the site. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Web Design, User Experience and Conversion for Roofing Companies
Web design, user experience and conversion are all related. A properly designed sites isn’t always the best looking site on the web. It is the site which has the right combination of the design, content, site structure, interlinking, and search engine ranking. Ranking for the right terms matters, too. Every industry has buyer vs shopper terms. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or email during that search. That is what we target with our search engine marketing and that is what converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps, scroll maps and click maps to see what your website visitors are doing on your site and tweak or over haul the site design to put the right content in the right part of the page to convert. We are constantly measuring and tweaking to help make your website as profitable as possible.
Tags
Seo Services
Search Optimization
Engine Seo
Search Engine
Keywords like: Url Submit
Google Seo
Marketing
Seo Firm
Engine Placement
Seo Consultant
Optimisation Google
Optimisation
Best Seo
Ranking Optimization
Seo Company
Engine Submission
Page Seo
Seo Search
Website Seo
Professional Seo
Optimisation Seo
Optimization Company
Engine Expert
Seo Online
Engine Company
Marketing Seo
Search Optimisation
Marketing Optimization
Business Seo
Optimization Google
Optimization Seo
Keywords
Seo Experts
Seo Agency
Seo
Seo Web
Search Ranking
Seo Internet
Optimization Web
Search Marketing
Top Seo
Site Seo
Search Engine Positioning
Optimization Tools
Seo Ranking
Engine Services
Optimize Website
Optimization Internet
Traffic


 

Case Studies

  • Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
  • More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
  • Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.

WHO WE AREN’T

FREE SEO AUDITS

We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your business and our company are both better than that.

BUZZ WORDS

We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.

#MARKETERS

We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.

WHAT IS ROOFING COMPANY SEO

What is SEO for Roofing Companies
If you ask someone what is roofing, they are probably going to explain is as repairing or replacing parts or all of residential and commercial property roofs, shingles, etc. Have you ever asked an SEO company what is SEO, much less SEO for roofers? If you ask large SEO/SEM companies, they will provide you with a very different answer than the independent SEO consultant. Some want to rank videos, some “long-tail”, some “money terms” and others talk about developing great content with high quality, original images. No one can dispute however, the value of SEO for roofing companies. We do not argue of definitions. What matters to you is profit. You probably do not care whether it is SEO, PPC or, affiliate marketing or door-to-door sales, your company needs deals and leads.
You need clients to find to your website. We can all agree that fewer people are using phone books and in your industry billboards and TV ads simply do not convert. Referrals are a way many roofers try to grow their business. That is great but after a storm, in the middle of the night or while standing in the driveway, people are not looking to reach out to referral sources. They are “Googling” and looking for roofers in their local market. When people reach your site, they need a mobile optimized website that is ways to navigate. This is why we exist and have the Alan Morgan Guarantee.
How We Define SEO success


Most roofing companies have spoken with multiple SEO firms. Some define success as simply moving you up in Google and Bing. Others define success as simply getting you listed in new directories. We have the Alan Morgan Group guarantee for a reason. Google search results for roofing company search We will lay out objectives and goals so you can track progress and we can hold ourselves accountability. Accountability is rare in the world of SEO agencies.
More About Roofer SEO
We look to deliver you more business. That is our value proposition to your company. We can also provide a variety of other marketing services to your business to include brand development, pay-per-click advertising and other forms of lead generation.
We will use a variety of content to engage your audience on various platforms to include infographics to highlight your competitive advantages. We will also use video, relevant blog content and social media to build brand relevancy and recognition in your community to further reinforce your company’s positioning.
On Site Optimization for Roof Repair and Replacement Companies
If you currently have a website, we will start there. We analyze why the site may not being ranking in the search engines and converting. We look at page titles, descriptions, URL structures, schema markup, Yoast titles, content, interlinking and many more elements to determine the best way ahead.
We finally look at design and conversion. Some of the prettiest sites on the internet simply do not rank. Some of the ugliest do not convert. It is finding the right balance of design, content and conversion. It is why we track user mobile user experience and conversion.
Functionality
When we are talking about user experience, easy navigation, a fast site load speed. Easy navigation means relevant interlinking between pages. If you have a section discussing roofing and mention how you can help a home owner document damages for insurance, having a link to another page on your site about payment options and working with insurance companies, that is proper contextual interlinking. The search engines reward this.
Have you ever looked for a service provider of any sort and waited for a slow site to load? Not many people do. Both internet users and search engines do not care for slow sites. This means you lose out on potential customers and Google rankings. This is another part of what we do. We create fsat, high converting sites.
Mobile Experience
Over 50% of internet users are accessing the web from a mobile device. We look at various companies Google Analytics accounts daily. Our team is seeing more and more mobile traffic and more and more mobile conversions. We build mobile responsive websites that are easily to navigate so you can get more calls and more business.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to the titles of your website’s pages and the page descriptions. When you see a website in Google, the site’s page title ad description is the preview you can read about bout the site. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Web Design, User Experience and Conversion for Roofing Companies
Web design, user experience and conversion are all related. A properly designed sites isn’t always the best looking site on the web. It is the site which has the right combination of the design, content, site structure, interlinking, and search engine ranking. Ranking for the right terms matters, too. Every industry has buyer vs shopper terms. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or email during that search. That is what we target with our search engine marketing and that is what converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps, scroll maps and click maps to see what your website visitors are doing on your site and tweak or over haul the site design to put the right content in the right part of the page to convert. We are constantly measuring and tweaking to help make your website as profitable as possible.
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  • We work with companies that are looking to grow and need SEO that delivers real, measurable results.
  • To kick-off a relationship we will research the opportunity and present your company with our recommendations.
  • A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.

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