What is SEO for Chiropractors?
Every industry has its own standards and norms. There are governing bodies, codes of ethics and professional organizations. However, SEO isn’t like this at all. In fact, SEO is very different. It’s all about getting the content to the right set of eyes. In order to achieve this, SEO or Search Engine Optimization focuses on keywords and drawing the audience in with these keywords. It’s all about helping your website to rank higher in the search engines. To do this, specific keywords are used to draw in that audience. Today, there is a lot of controversy on SEO and how it works. The bottom line, however, is that without keywords, no one is going to find anything. For this reason, a lot of companies hire special consultants to research their keywords or SEO. Our firm doesn’t care what the definition of SEO is, all they care about is that you get what you’re looking for, ranked in the top of the search engines. That’s how you win. That’s how you get to the top.
We focus on understanding what your company requires and needs in SEO. We research what your potential clients are looking for and help you to turn this information into the right keywords for your business so that you’ll rank in the top 10 of the search engines. While other companies are spending time buying ads on television and billboards, you can edge ahead thanks to the Internet and all that it has to offer your company. Regardless of what your topic is, we can help you to rank in the top 10. With the right web marketing, your clients can all find you easily right online. The television and billboards simply can’t compare. The first place most people go to when they are trying to find the right company is the Internet.
How We Define SEO success
The various Internet marketing companies offer you different versions of success. For some, this may put you in the basement of Google. For others, it may mean that you’re in professional directories and in the top five. Our goal is to make your company a winner. It’s to put your company on the first page in the top five. We push and tweak the keywords and we pivot the information until we get you where you’re going. Then, we focus on moving you into the top three and finally, into the first position of the Search Engines.
More About Chiropractic SEO and Chiropractor Marketing
We know that your relationship with the community you work in isn’t always easy. Sometimes, it takes more effort than others. While many are focusing on community and branding, we’re focusing on how to get you into the community and brand your company as the top brand to go to. At The Alan Morgan Group, we’re not just any SEO company, we are the company that wants to put you at the top. We want to help you brand your image and make a mark in the digital world. Our internal creative team works with the best of the best in branding agencies and we know how to help you make your mark.
We design everything including the infographics as well as the best research data that there is. We focus relevant content on your pages and help you to engage with your audience. Using the leverage of social media and the email campaigns, we work to design your perfect website. This in turn, gets you more business.
On Site Optimization for Chiropractors
Many SEO agencies will discuss link building as the foundation of services. We like to start with on-page optimization. Many chiropractors have beautiful sites designed by some very talented web designers (you may be in this situation). Unfortunately those graphic designers build sites that look beautiful but will not get found by your customers. No matter what you want to try to rank for in the search engines, the way your site is set up (on page optimization) can make or break your rankings.
We use Google’s Webmaster Guidelines as our instruction manual to set your site up properly. We focus on functionality, mobile optimized, Meta data, Site Content and Conversions. These are just a few of the things Google tells people to do but that most SEO companies ignore. This not only helps your site rank, it protects your rankings once you get them.
When we refer to a site’s functionality, we mean user experience or UX. For the best SEO rankings, this means proper, contextually relevant interlinking of webpages within your website. If your practice treats sciatica and performs athletic injury treatment, having a link from a page about proper pre-exercise stretching to both pages is valuable. It is contextually relevant and Google rewards this. Picture your site as a medical school book turned into a PDF document. You would want relevant hyperlinks through the PDF to other parts of the book that reference that particular section. Google wants the same thing going on. Page speed also matters to Google, just like it does to your customer. Sites that take forever to load do not offer a good user experience and result in lost site visitors and lost rankings. Who is going to wait on one chiropractor’s site to load when they can open two new tabs with competitors? It matters to users so it matters to Google (and Bing).
More and more Americans are searching the internet from a tablet or phone. Most of our clients are split roughly 50% via a computer and 50% mobile. We do have one client approaching 80% of organic traffic from mobile users. Search engines reward sites that are mobile friendly and actually assign a score to your website. All of the sites we produce are mobile responsive, and we make sure all of our SEO clients are as well. Additionally, we make adjustments to the code to ensure mobile users have easier navigation and prominent click to call buttons to make conversion even easier.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to web pages titles, descriptions, tags, and other markup. When you see a website in Google, the site’s page title and meta description is often the preview you can read on the results page. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
At this point we probably do not have to explain the importance of content. Many “experts” argue content is king. We don’t bother in getting in arguments about kings and queens, this is America. What we do know is that new and relevant content and enough content all factor in search algorithms. Whether a human or a machine is reading the page, it wants relevant and well written content. We supplement content with videos, infographics, blogs, and images to ensure the best user experience.
Websites for Chiropractors
Web design, search engine rankings, and conversion are all related. A properly designed site doesn’t mean it can’t be the best looking site on the web. It just means it has the right combination of content, site structure, interlinking, schema markup, and a clear call to action. Ranking for the right terms is important, too. Every industry has buyer vs shopper terms and chiropractors are no different. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or buy during that search. We target buyer keywords with our search engine marketing which is why our client’s traffic converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps to track what your website visitors are doing on your site and tweak different elements to put the right content where visitors are looking. We are constantly measuring and tweaking to help make your website as profitable as possible.