Grow Your Business
ROI-Driven Marketing
The best website in the world isn’t worth a penny if your
customers can’t find it. Our Search Engine Marketing
services are proven to drive traffic and increase revenue.
A Columbus SEO COMPANY
Showing up for terms that help your business grow is a deliberate, scalable, repeatable, and measurable process. We serve clients across a variety of B2B and B2C industries from subscription boxes to contract manufacturing to law firms and consumer product companies.
Search Engine Optimization
Increasing a business’s visibility is the critical to growth. People are looking for businesses in the Columbus area on Google and Bing every single day. Are they finding you?
Planning & Insights
Our SEO process begins with understanding your audience–for both SEO and conversion. We understand individuals looking for Columbus defense attorneys search differently than someone looking for a roofing company. We also work with you to ensure the market we are targeting is the market you are trying to serve.
Planning & Insights
Our SEO process begins with understanding your audience–for both SEO and conversion. We understand individuals looking for Columbus defense attorneys search differently than someone looking for a roofing company. We also work with you to ensure the market we are targeting is the market you are trying to serve.
Local, Regional, and National
We do everything from multi-channels to hyperlocal solutions to fit your company’s marketing needs. This means we do Search Engine Optimization, but depending on your needs we can also deliver pay-per-click, content marketing, social media marketing, and email automation services.
THE PROCESS
24/7 Dashboard
Our clients have their own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data, and, of course, SEO rankings.
User Experience Tracking
Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just on the page, but the exact part of the page so we can make adjustments to increase your conversion.
Collaboration
We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or create new product lines, we adjust SEO and PPC targets to grow with your business.
INSIGHT & ANALYTICS
Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your spend and how optimize it. We will implement call tracking, Google Analytics Event Tracking, and Goals. We can show you what companies visit your website and help you set up split tests.
Pay-per-click
Your company’s offering, brand positioning, industry, and whether you have well known regional competitors in your market segment will determine whether we recommend Pay-Per-Click. After we determine if running ads is profitable, we will ensure you run the right ads to the right audience based on your firm’s services and customer archetypes.
Email Follow-Up
We can automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting an email response out to every prospect.
Email Follow-Up
We can automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting an email response out to every prospect.
Remarketing
Once we get a potential customer to your site, we will advertise to them around the internet so you continue to get touch points with that potential client. If you are an emergency service, one touch point is often enough, whereas if you are selling a luxury product, it will likely take many more touch points to get a conversion.
Remarketing
Once we get a potential customer to your site, we will advertise to them around the internet so you continue to get touch points with that potential client. If you are an emergency service, one touch point is often enough, whereas if you are selling a luxury product, it will likely take many more touch points to get a conversion.
Chiropractic Marketing & SEO
Chiropractic Marketing & SEO
ROI Driven Marketing
The best website in the world isn’t worth a penny if your
customers can’t find it. Our Search Engine Marketing
services are proven to drive traffic and increase revenue.
customers can’t find it. Our Search Engine Marketing
services are proven to drive traffic and increase revenue.
Real, Measurable Results
We help chiropractors show up for the right terms so they can grow. We follow deliberate, scaleable, repeatable and measurable process, allowing us to beat your competition and get you more qualified leads and more patients.
Search Engine Optimization
Increasing a chiropractor’s online visibility is critical to growth. People are looking for your services on Google and Bing every single day. Don’t let your competitors win!
Planning & Insights
Our SEO process begins with understanding your audience- for both SEO and conversion. We understand individuals looking for chiropractors are looking for something different than someone looking for a physiotherapist. We also understand what the random ways people look for solutions to their pain so we can help you get in front of your target market.
Local & Regional Marketing
We work with you to identify the best way to target your audience, whether it is across multi-channels to hyperlocal solutions to fit your chiropractic marketing needs. We do Search Engine Optimization, but depending on your needs also deliver pay-per-click, content based marketing, social media marketing and marketing automation service.
THE PROCESS
24/7 Dashboard
Our clients have their own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data and of source SEO rankings.
User Experience Tracking
Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just the page, but the exact part of the page so we can make adjustments to increase your conversion.
Collaboration
We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or new product lines, we adjust SEO and PPC targets to grow with your business.
INSIGHT & ANALYTICS
Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your send and how optimize it. We will implement call tracking, Google Analytics Event Tracking and Goals. We can show you what companies visit your website and help you set up split tests.
Pay-per-click
Depending on your location, brand positioning, whether you have well known regional competitors, market segment, and customer demographic will determine if we recommend Pay-Per-Click. After we determine if running ads is profitable, we will ensure you run the right ads to the right audience, based on your practice’s services and customer archetypes.
Email Follow-Up
We will automate your follow-up process so you spend more time treating patients and running your business and less time prospecting and thinking up emails.
Remarketing
Once we get a potential customer to your site, we will advertise to them around the internet so you continue to get touch points with that potential client. If you are an emergency service one touch point is often enough, whereas if you are selling a luxury product it will likely take many more touch points to get a conversion.
About Us
Case Studies
- Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
- More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
- Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.
Next Steps
- We work with companies that are looking to grow and need SEO that delivers real, measurable results.
- To kick-off a relationship we will research the opportunity and present your company with our recommendations.
- A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.
WHO WE ARE NOT
FREE SEO AUDITS
We don’t try to entice you with a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. Your practice and our company are both better than that.
BUZZ WORDS
We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.
#MARKETERS
We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.
ALAN MORGAN CHIRO SEO FAQ
What is SEO for Chiropractors?
Every industry has its own standards and norms. There are governing bodies, codes of ethics and professional organizations. However, SEO isn’t like this at all. In fact, SEO is very different. It’s all about getting the content to the right set of eyes. In order to achieve this, SEO or Search Engine Optimization focuses on keywords and drawing the audience in with these keywords. It’s all about helping your website to rank higher in the search engines. To do this, specific keywords are used to draw in that audience. Today, there is a lot of controversy on SEO and how it works. The bottom line, however, is that without keywords, no one is going to find anything. For this reason, a lot of companies hire special consultants to research their keywords or SEO. Our firm doesn’t care what the definition of SEO is, all they care about is that you get what you’re looking for, ranked in the top of the search engines. That’s how you win. That’s how you get to the top.
We focus on understanding what your company requires and needs in SEO. We research what your potential clients are looking for and help you to turn this information into the right keywords for your business so that you’ll rank in the top 10 of the search engines. While other companies are spending time buying ads on television and billboards, you can edge ahead thanks to the Internet and all that it has to offer your company. Regardless of what your topic is, we can help you to rank in the top 10. With the right web marketing, your clients can all find you easily right online. The television and billboards simply can’t compare. The first place most people go to when they are trying to find the right company is the Internet.
How We Define SEO success
The various Internet marketing companies offer you different versions of success. For some, this may put you in the basement of Google. For others, it may mean that you’re in professional directories and in the top five. Our goal is to make your company a winner. It’s to put your company on the first page in the top five. We push and tweak the keywords and we pivot the information until we get you where you’re going. Then, we focus on moving you into the top three and finally, into the first position of the Search Engines.
More About Chiropractic SEO and Chiropractor Marketing
We know that your relationship with the community you work in isn’t always easy. Sometimes, it takes more effort than others. While many are focusing on community and branding, we’re focusing on how to get you into the community and brand your company as the top brand to go to. At The Alan Morgan Group, we’re not just any SEO company, we are the company that wants to put you at the top. We want to help you brand your image and make a mark in the digital world. Our internal creative team works with the best of the best in branding agencies and we know how to help you make your mark.
We design everything including the infographics as well as the best research data that there is. We focus relevant content on your pages and help you to engage with your audience. Using the leverage of social media and the email campaigns, we work to design your perfect website. This in turn, gets you more business.
On Site Optimization for Chiropractors
Many SEO agencies will discuss link building as the foundation of services. We like to start with on-page optimization. Many chiropractors have beautiful sites designed by some very talented web designers (you may be in this situation). Unfortunately those graphic designers build sites that look beautiful but will not get found by your customers. No matter what you want to try to rank for in the search engines, the way your site is set up (on page optimization) can make or break your rankings.
We use Google’s Webmaster Guidelines as our instruction manual to set your site up properly. We focus on functionality, mobile optimized, Meta data, Site Content and Conversions. These are just a few of the things Google tells people to do but that most SEO companies ignore. This not only helps your site rank, it protects your rankings once you get them.
Functionality
When we refer to a site’s functionality, we mean user experience or UX. For the best SEO rankings, this means proper, contextually relevant interlinking of webpages within your website. If your practice treats sciatica and performs athletic injury treatment, having a link from a page about proper pre-exercise stretching to both pages is valuable. It is contextually relevant and Google rewards this. Picture your site as a medical school book turned into a PDF document. You would want relevant hyperlinks through the PDF to other parts of the book that reference that particular section. Google wants the same thing going on. Page speed also matters to Google, just like it does to your customer. Sites that take forever to load do not offer a good user experience and result in lost site visitors and lost rankings. Who is going to wait on one chiropractor’s site to load when they can open two new tabs with competitors? It matters to users so it matters to Google (and Bing).
Mobile Experience
More and more Americans are searching the internet from a tablet or phone. Most of our clients are split roughly 50% via a computer and 50% mobile. We do have one client approaching 80% of organic traffic from mobile users. Search engines reward sites that are mobile friendly and actually assign a score to your website. All of the sites we produce are mobile responsive, and we make sure all of our SEO clients are as well. Additionally, we make adjustments to the code to ensure mobile users have easier navigation and prominent click to call buttons to make conversion even easier.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to web pages titles, descriptions, tags, and other markup. When you see a website in Google, the site’s page title and meta description is often the preview you can read on the results page. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Content
At this point we probably do not have to explain the importance of content. Many “experts” argue content is king. We don’t bother in getting in arguments about kings and queens, this is America. What we do know is that new and relevant content and enough content all factor in search algorithms. Whether a human or a machine is reading the page, it wants relevant and well written content. We supplement content with videos, infographics, blogs, and images to ensure the best user experience.
Websites for Chiropractors
Web design, search engine rankings, and conversion are all related. A properly designed site doesn’t mean it can’t be the best looking site on the web. It just means it has the right combination of content, site structure, interlinking, schema markup, and a clear call to action. Ranking for the right terms is important, too. Every industry has buyer vs shopper terms and chiropractors are no different. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or buy during that search. We target buyer keywords with our search engine marketing which is why our client’s traffic converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps to track what your website visitors are doing on your site and tweak different elements to put the right content where visitors are looking. We are constantly measuring and tweaking to help make your website as profitable as possible.
Plastic Surgery Marketing
Plastic Surgery Marketing
Data Driven Marketing
The best website in the world isn’t worth a penny if your
customers can’t find it. Our Search Engine Marketing
services are proven to drive traffic and increase revenue.
customers can’t find it. Our Search Engine Marketing
services are proven to drive traffic and increase revenue.
PLASTIC SURGEON SEO & MORE
Cosmetic Surgeons need the best. It is that simple. When a Google user is only clicking on one of the top 3-5 results, your website needs to be there. We combine SEO, PPC, Real Self and more to deliver you the qualified leads.
PLASTIC SURGEON SEARCH ENGINE OPTIMIZATION
Increasing a cosmetic surgery practice’s visibility is the critical to growth. People are looking for surgeries via the internet and specifically Google and Bing every single day.
Planning & Insights
Our SEO process begins with understanding your audience- for both SEO and conversion. We understand individuals looking for rhinoplasty searches differently than someone looking for a mommy makeover. We also understand work with you to ensure the market we are targeting is the market you are trying to serve.
Local, Regional & National
With everything from multi-channels to hyperlocal solutions to fit your plastic surgery center’s marketing needs. This means we do Search Engine Optimization, but depending on your needs also deliver pay-per-click, content based marketing, social media marketing and marketing automation service.
THE PROCESS
24/7 Dashboard
Our clients have their own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data and of source SEO rankings.
User Experience Tracking
Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just the page, but the exact part of the page so we can make adjustments to increase your conversion.
Collaboration
We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or new product lines, we adjust SEO and PPC targets to grow with your business.
INSIGHT & ANALYTICS
Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your send and how optimize it. We will implement call tracking, Google Analytics Event Tracking and Goals. We can show you what companies visit your website and help you set up split tests.
Pay-per-click
Depending on your practice’s offering, branding positioning, whether you have well known regional competitors and target segment will determine if we recommend Pay-Per-Click. After we determine if running ads is profitable, we will ensure you run the right ads to the right audience, based on your practice’s services and customer archetypes.
Email Follow-Up
We will automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting that email response out to a potential client.
Remarketing
Once we get a potential customer to your site, we will advertise to them around the internet so you continue to get touch points with that potential client. If you are an emergency service one touch point is often enough, whereas if you are selling a luxury product it will likely take many more touch points to get a conversion.
About Us
Case Studies
- Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
- More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
- Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.
Next Steps
- We work with companies that are looking to grow and need SEO that delivers real, measurable results.
- To kick-off a relationship we will research the opportunity and present your company with our recommendations.
- A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.
WHO WE AREN’T
FREE SEO AUDITS
We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your practice and our company are both better than that.
BUZZ WORDS
We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.
#MARKETERS
We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.
WHAT IS PLASTIC SURGERY SEO & MORE
What is SEO for Plastic Surgeons?
Your industry is guided by certifications and certain industry norms and best practices. For years companies could use the phone book, TV, and radio to reach audiences. Now with Search Engine marketing and search engine optimization you get to meet customers as they search for you on Google or Bing or the other search engines.
Some SEO professionals will argue over definitions of what is SEO. If you talk to some companies, SEO is just listing you in directories or getting you from page 7 to page 2 of Google. Most plastic surgeons and plastic surgery practices are doing the SEO basics, but the ones growing are doing much more. So in order to grow, you need to win in Google. And to us, winning is page 1 and the top listings in page 1. This is where you will see real growth and this is why we have the Alan Morgan Guarantee and plastic surgeons trust us.
Your practice needs a way for interested clients to find you. With the hundreds of TV channels, internet radio, iPod, ect, online is the best way to get in front of your target market. Whether the potential client has a family member is in dire need of rhinoplasty, rhytidectomy, getting blepharoplasty or in search of the best breast implant surgeon, effective web marketing drives real growth.
How We Define SEO success
How an online marketing company defines success is critical to a success marketing campaign and to a great client relationship. We define goals, use timelines and hold ourselves accountable with our guarantee to ensure we are all on the same page. Success to us is page 1 of the major search engines. Local Plastic Surgery Centers in the SERPsIt is getting in the top 5 and into the maps for your critical terms. We measure the KPIs that are important to you like new clients, revenue, converted calls. When you work with the Alan Morgan Group you work with competitors are constantly looking for ways so your practice can grow.
More About Plastic Surgery SEO
Some SEO agencies simply create a transactional relationship. We are a digital marketing company that partners with some of the best service providers in Columbus to deliver even more value to your brand. We work with everything from back end development companies to streamline IT systems to one of the best branding companies who have done success rebrands for small, large, public, private companies to government entities.
We use compelling graphics to help communicate competitive advantages. We also incorporate video and blog content to engage your current and future clients with relevant content while we push your site in the search engines. We also use the most advanced Pay-Per-Click analytics platform available to continue to drive business while we rank your site in Google. The goal is more business and we have a plethora of tools to help you grow.
On Site Optimization for Cosmetic Surgeons
We start with your website. Your website is the foundation of all of our services. Now we are not just taking about design. We have seen some of the most beautiful sites on the internet not rank and not convert. We have found sites that rank and fail to convert. We understand the balance between design, functionality and ranking. The problem with a number of sites we see is they lack proper on page optimization.
We use Google and Bing’s own governing documents as guides as we ensure your site contains all of the necessary elements to rank. Those documents outline the proper page titles, descriptions, Yoast SEO titles and descriptions as well as URL structure and most important and most overlooked aspect, schema mark-up.
Functionality
When we discuss functionality we mean a user experience that is optimal for both the user and a search engine. If your practice does mommy makeovers and facelifts, having a link from a page about how facelifts are becoming a more popular post-partum surgery matters. The search engines want users to have quality user experiences. If your site were an online text book, you would want the book’s index to hyperlink to the page where the term is being discussed. The various search engines value this interlinking as well.
Another critical factor is page load speed. No one wants to wait for a page to load. In fact, this not only increases bounce rate and decreases conversion, it also decreases your ranking in the search engines. So user experience really matters to both the user and to Google.
Mobile Experience
Search engines reward mobile friendly and mobile optimized sites. Google has an easy tool to test this. Things like font size matter to a user so it matters to Google. Last year, more Americans accessed the internet via a cell phone or tablet than a desktop or laptop computer. We build mobile responsive websites. We prominently display your practice’s contact information, making it easy to call for a consultation.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to the titles of your website’s pages and the page descriptions. When you see a website in Google, the site’s page title ad description is the preview you can read about bout the site. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Content
We probably do not have to belabor the important of content. Many argue content is king. We don’t bother in getting in arguments about kings and queens. We leave that to the Brits. What we do know is that new and relevant content and enough content all matter in search algorithms. Whether a human or a machine is reading the page, it wants relevant and well written content. We use videos, infographics, blogs, and images to augment a website’s written content.
Wed Design, User Experience and Conversion for Plastic Surgeons
Web design, user experience and conversion are all related. A properly designed sites isn’t always the best looking site on the web. It is the site which has the right combination of the design, content, site structure, interlinking, and search engine ranking. Ranking for the right terms matters, too. Every industry has buyer vs shopper terms. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or email during that search. That is what we target with our search engine marketing and that is what converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps, scroll maps and click maps to see what your website visitors are doing on your site and tweak or over haul the site design to put the right content in the right part of the page to convert. We are constantly measuring and tweaking to help make your website as profitable as possible
Dental SEO Marketing
Dental SEO Marketing
Need More Patients?
Leverage the internet to drive new business and grow your practice. Our Search Engine Marketing services are proven to drive traffic and increase revenue.
Increase Web Traffic and Get More Patients
Potential patients are searching online for dentists, dental implants, pediatric dentists and more. If they find your website you have a patient for life. Chances are they are finding your competition. We will get you more relavent web traffic which leads to more patients.
Dental Search Engine Optimization
Increasing a dental office’s visibility is the critical to growth. People are looking for dentists via the internet on Google and Bing every single day.
Planning & Insights
Our SEO process begins with understanding your audience- for both SEO and conversion. We understand individuals looking for cosmetic dentists search differently than someone looking for a pediatric dentist. We also understand work with you to ensure the market we are targeting is the market you are trying to serve.
Local, Regional & National
With everything from multi-channels to hyperlocal solutions to fit your dental marketing needs. This means we do Search Engine Optimization, but depending on your needs also deliver pay-per-click, content based marketing, social media marketing and marketing automation service.
THE PROCESS
24/7 Dashboard
Our clients have their own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data and of source SEO rankings.
User Experience Tracking
Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just the page, but the exact part of the page so we can make adjustments to increase your conversion.
Collaboration
We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or new product lines, we adjust SEO and PPC targets to grow with your business.
INSIGHT & ANALYTICS
Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your send and how optimize it. We will implement call tracking, Google Analytics Event Tracking and Goals. We can show you what companies visit your website and help you set up split tests.
Pay-per-click
We will drive your CPA down and ensure we are hitting your target CAC. Our process gains PPC efficiencies through testing and leveraging data from other campaigns.
Email Follow-Up
We can automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting an email response out to every client.
Remarketing
Once we get a potential customer to your site, we will advertise to them around the internet so you continue to get touch points with that potential client. If you are an emergency service one touch point is often enough, whereas if you are selling a luxury product it will likely take many more touch points to get a conversion.
About Us
Case Studies
- Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
- More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
- Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.
Next Steps
- We work with companies that are looking to grow and need SEO that delivers real, measurable results.
- To kick-off a relationship we will research the opportunity and present your company with our recommendations.
- A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.
WHO WE ARE NOT
FREE SEO AUDITS
We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your practice and our company are both better than that.
BUZZ WORDS
We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.
NORMAL MARKETERS
We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.
WHAT IS DENTAL SEO & MORE
What is SEO for Dentists?
We understand your industry has the American Dentist Association and other organizations that are looked to as an authority in the industry. Many requirements change depending on the state, but state boards have license requirements that require all dentist graduate from a CODA accredited university. Unfortunately, this is not the case in the SEO and online marketing world. In fact the SEO world can’t even agree on the definition of SEO or SEO best practices. Larger practices will discuss content generation, guest posts and guest blogging. This is great for large practices, typically selling products. Some local SEO companies will tell you it is getting citations and a weekly blog. There are even a few that believe video SEO is the future, so that is what they sell. Search engine marketers will debate and discuss (sometimes very emotional) what SEO is. What is indisputable is the fact that SEO is crucial for dentists. SEO consultants who work with dentists have raised the bar, which then makes it even more difficult to get found. At the Alan Morgan Group, we can less about a definition and more about winning. Winning to us is winning in Google. This means page 1. Top 5. Top spot. And it comes with the Alan Morgan Guarantee.
Who do you find new product or services? I doubt you use the phone book. Most people hope on their phone, table or computer (in that order) and look for service providers. That is how most of our team found their dentists. Dentist spend money on marketing and sometimes never know what sort of return they are getting. What is great about SEO, you not only find people who are looking for your services, every aspect is measured. Marketing dollars can and are tracked, but more important, the return is tracked. Try doing that with a billboard. Whether the potential client has a family member who was has a cavity, a broken crown, gum disease, with effective web marketing, the clients find you when they need you. Billboards, TV and radio just can’t do this.
SEO Success in the world of Dentistry
Each internet marketing company expects a different level of success. SEO for some means getting your site from the basement of Google to the first “few pages” of the top search engines. To others, it means getting your business listed in professional directories. For us it means winning. Period. And winning to us isn’t page 2. It is page 1. It is top 5. It is top 3. It is the first result in the search engines. We tweak, we push, we pull, and we pivot until your site wins; not just in Google but in all of the top search engines.
Dentist Search Engine Result
Every internet marketing company puts their own spin on how they define success. To some it is merely sniffing the first few pages of Google or getting to page one of a hyper local, neighborhood search with no search volume. Alan Morgan understands winners and loser and the difference.
Winning means your kids get to go on vacation and it means you keep your doors not only open, but continue to grow. Winning it us is clearly define. If we don’t win, you stop paying us until we do (part of our Guarantee). We try new things until you are getting the traffic and conversions we that we outline when we first meet and discuss a campaign for your practice.
More About Dental SEO
Many dentist we have met and truly community focused and community centered. Being a good person and recognized as a high quality company is critical to your brand. Though we specialize in Search Engine Optimization, AMG is more than just an SEO company. We get branding, but more importantly we partner with a Columbus Ohio company that excels at it. We project your ideal image into the world of digital marketing with the goal of reinforcing your practice’s brand identity in new markets.
We use videos and infographics to develop relevant and engaging blog content and engage your audience where they spend their time online. We understand and leverage the critical balance of social media marketing, email marketing, text message marketing, in person events and sponsoring local events to help project your dental practice’s community image.
On Site Optimization for Dental Practices
So this is where things get a little more technical. Just has you have to educate your clients about proper dental hygiene, gum disease, halitosis (maybe a sensitive topic) we educate out clients about SEO. Many SEO agencies try to make things to confusing to prevent you from asking the questions that they wish to avoid. We want to get everything out on the table.
We start with on page optimization. May clients say, I already have a beautiful website that I spent a lot of money on, can I keep it? For the most part, if you like your site, you can keep your site. If it is not in WordPress, we will have to transition it to WordPress, but you can maintain the same design. Most graphic designers don’t consider the SEO implications of design. This is why we go in and tweak the site to rank for what we care money terms (terms that drive revenue). The set-up (URL structure, page title, page description really matter.
Just like your practice has norms and strand, we have a playbook. It is called Google’s Webmaster Guidelines. This provides an overview what we have to optimize. Functionality, mobile responsiveness, interlinking, Meta data, Meta deception, content and tracking. Now this alone will not rank your site, but it is a part of the equation.
Functionality
Think of your website as an online textbook from your graduate school days. You would want to be in a section that discusses root canals and have a link going to a different section of the pdf discussing new root canal treatment techniques. The same goes for your website. We call it “contextually relevant interlinking.” This matters to Google, but more importantly, to help your patients navigate your site.
Sites that load slowly are docked points in the Google’s algorithm. If you were looking for a service provide and one site took forever to load, would you not open up others in a new tab or window? Bounce rate and click through rates are important metrics to both Google and Bing.
Sites that load slowly are docked points in the Google’s algorithm. If you were looking for a service provide and one site took forever to load, would you not open up others in a new tab or window? Bounce rate and click through rates are important metrics to both Google and Bing.
Mobile Experience
Do you ever browse the internet on your mobile device? Over 50% of Americans do. We have a client who has over 80% of their traffic coming from mobile users. 78% are on cell phones. We build mobile responsive sites so it does not matter what device a potential patient is on, that potential patient will have an exceptional user experience. That is all the search engines want- for your site’s visitors to have the best possible internet experience.
Metadata (Page Titles and Descriptions)
So most web applications have Meta data. In the world of SEO, when we say Meta we mean the information that shows up in a search engine result page.
Meta
This not only matters to Google, it matters to a potential patient. It needs to be compelling and relevant enough for them to want to click on it. We do not build sites and do SEO just to try and beat a machine. We do it to convert clients.
Content
The copy on your site matters for both ranking and conversion. Both are useless without each other. We are not going to go soapbox about content being king. Content matters. It needs to be relevant, fresh and (reasonably) well written.
Web Design and Conversion for Dental Websites
So we track user experience. We do this through a few different tools. Our favorite tool looks something like this:
Dentist Heat Map
Conversion is a function of things listed above and user experience which is a function of design. The most attractive site is not necessarily the most effective site. Ranking for “money terms” matters too. If you are ranking for a term that a user is not looking to buy, like “what is gum disease” that isn’t not going to help you get more clients. You may be getting traffic from all of the country, but they are not getting on a plane to get their gums checked by you. If you are ranking for “Dentist Your City” then you will get more patients.
We get a lot of question about a lot of terms people have heard in previous sales pitches. Some are listed below.
Let us demystify the online marketing and SEO world.
Next Steps
- We work with companies that are looking to grow and need SEO that delivers real, measurable results.
- To kick-off a relationship we will research the opportunity and present your company with our recommendations.
- A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.
Find Out More
LET’S CONNECT CALL (866) 805-3494 TODAY!
SEO for Roofers
SEO for Roofers
Need More Customers? We Can Help!
Marketing That Works
The best website in the world isn’t worth a penny if your customers can’t find it. Our digital services are proven to drive traffic and increase revenue.
GUARANTEED ROOFER SEO & MORE
The more people we drive to your website then retarget and refine conversion, the more money you make. We can then target more geographical areas and grow your business beyond your wildest dreams.
ROOFER SEARCH ENGINE OPTIMIZATION
Increasing a roofing company’s visibility is the critical to growth. People are looking for roofers via the internet and specifically Google and Bing every single day.
Planning & Insights
Our SEO process begins with understanding your audience- for both SEO and conversion. We understand individuals looking for commercial roof search differently than someone looking for a residential roof. We also understand work with you to ensure the market we are targeting is the market you are trying to serve.
Local & Regional Marketing
With everything from multi-channels to hyperlocal solutions to fit your roofing company’s marketing needs. This means we do Search Engine Optimization, but depending on your needs also deliver pay-per-click, content based marketing, social media marketing and marketing automation service.
THE PROCESS
24/7 Dashboard
Your company will have its own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data and of source SEO rankings.
User Experience Tracking
Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just the page, but the exact part of the page so we can make adjustments to increase your conversion.
Collaboration
We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or new product lines, we adjust SEO and PPC targets to grow with your business.
INSIGHT & ANALYTICS
Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your send and how optimize it. We will implement call tracking, Google Analytics Event Tracking and Goals. We can show you what companies visit your website and help you set up split tests.
Pay-per-click
We will drive down your cost to acquire a new client. Our PPC tactics will continue to optimize and refine to maximize your PPC budget in both Google AdWords and Bing.
Email Follow-Up
We can automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting an email response out to every prospect.
Remarketing
Once we get a potential customer to your site, we will advertise to them around the internet so you continue to get touch points with that potential client. If you are an emergency service one touch point is often enough, whereas if you are selling a luxury product it will likely take many more touch points to get a conversion.
About Us
Case Studies
- Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
- More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
- Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.
Next Steps
- We work with companies that are looking to grow and need SEO that delivers real, measurable results.
- To kick-off a relationship we will research the opportunity and present your company with our recommendations.
- A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.
WHO WE AREN’T
FREE SEO AUDITS
We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your business and our company are both better than that.
BUZZ WORDS
We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.
#MARKETERS
We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.
WHAT IS ROOFER SEO
Search Engine Optimization for Roofing Companies
If you ask someone what is roofing, they are probably going to explain is as repairing or replacing parts or all of residential and commercial property roofs, shingles, etc. Have you ever asked an SEO company what is SEO, much less SEO for roofers? If you ask large SEO/SEM companies, they will provide you with a very different answer than the independent SEO consultant. Some want to rank videos, some “long-tail”, some “money terms” and others talk about developing great content with high quality, original images. No one can dispute however, the value of SEO for roofing companies. We do not argue of definitions. What matters to you is profit. You probably do not care whether it is SEO, PPC or, affiliate marketing or door-to-door sales, your company needs deals and leads.
You need clients to find to your website. We can all agree that fewer people are using phone books and in your industry billboards and TV ads simply do not convert. Referrals are a way many roofers try to grow their business. That is great but after a storm, in the middle of the night or while standing in the driveway, people are not looking to reach out to referral sources. They are “Googling” and looking for roofers in their local market. When people reach your site, they need a mobile optimized website that is ways to navigate. This is why we exist and have the Alan Morgan Guarantee.
How We Define SEO success
Most roofing companies have spoken with multiple SEO firms. Some define success as simply moving you up in Google and Bing. Others define success as simply getting you listed in new directories. We have the Alan Morgan Group guarantee for a reason. Google search results for roofing company search We will lay out objectives and goals so you can track progress and we can hold ourselves accountability. Accountability is rare in the world of SEO agencies.
More About Roofer SEO Services
We look to deliver you more business. That is our value proposition to your company. We can also provide a variety of other marketing services to your business to include brand development, pay-per-click advertising and other forms of lead generation.
We will use a variety of content to engage your audience on various platforms to include infographics to highlight your competitive advantages. We will also use video, relevant blog content and social media to build brand relevancy and recognition in your community to further reinforce your company’s positioning.
On Site Optimization for Roof Repair and Replacement Companies
If you currently have a website, we will start there. We analyze why the site may not being ranking in the search engines and converting. We look at page titles, descriptions, URL structures, schema markup, Yoast titles, content, interlinking and many more elements to determine the best way ahead.
We finally look at design and conversion. Some of the prettiest sites on the internet simply do not rank. Some of the ugliest do not convert. It is finding the right balance of design, content and conversion. It is why we track user mobile user experience and conversion.
Functionality
When we are talking about user experience, easy navigation, a fast site load speed. Easy navigation means relevant interlinking between pages. If you have a section discussing roofing and mention how you can help a home owner document damages for insurance, having a link to another page on your site about payment options and working with insurance companies, that is proper contextual interlinking. The search engines reward this.
Have you ever looked for a service provider of any sort and waited for a slow site to load? Not many people do. Both internet users and search engines do not care for slow sites. This means you lose out on potential customers and Google rankings. This is another part of what we do. We create fsat, high converting sites.
Mobile Experience
Over 50% of internet users are accessing the web from a mobile device. We look at various companies Google Analytics accounts daily. Our team is seeing more and more mobile traffic and more and more mobile conversions. We build mobile responsive websites that are easily to navigate so you can get more calls and more business.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to the titles of your website’s pages and the page descriptions. When you see a website in Google, the site’s page title ad description is the preview you can read about bout the site. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Web Design, User Experience and Conversion for Roofing Companies
Web design, user experience and conversion are all related. A properly designed sites isn’t always the best looking site on the web. It is the site which has the right combination of the design, content, site structure, interlinking, and search engine ranking. Ranking for the right terms matters, too. Every industry has buyer vs shopper terms. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or email during that search. That is what we target with our search engine marketing and that is what converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps, scroll maps and click maps to see what your website visitors are doing on your site and tweak or over haul the site design to put the right content in the right part of the page to convert. We are constantly measuring and tweaking to help make your website as profitable as possible.
Find Out More
LET’S CONNECT CALL (866) 805-3494 TODAY!
SEO for HVAC Companies
SEO for HVAC Companies
ROI Driven Marketing
- HVAC, Search Engine Optimization specialists
- SEO Planning & Insights
- HVAC marketing for Local & Multilocation Companies
We Help You Get Away from Home Advisor
We don’t know anyone who likes purchasing leads from Home Advisor. We help you get away from buying junk leads through a comprehensive Digital marketing strategy focused on SEO and consisting of targeting terms people are searching for like “heating and cooling companies near me.”
HVAC, Search Engine Optimization specialists
Increasing a HVAC company’s visibility is the critical to growth. People are looking for air conditioning and furnace repair via the internet and specifically Google and Bing every single day.
SEO Planning & Insights
Our SEO process begins with understanding your audience- for both SEO and conversion. We understand individuals looking for commercial HVAC repair search differently than someone looking for a residential furnace repair. We also understand work with you to ensure the market we are targeting is the market you are trying to serve.
HVAC marketing for Local & Multilocation Companies
We specialize in Search Engine Optimization, but depending on what your Heating, ventilation, and air conditioning business needs also deliver pay-per-click, content marketing, social media marketing and email automation services.
THE PROCESS
24/7 Dashboard
Our clients have their own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data and of source SEO rankings.
User Experience Tracking
Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just the page, but the exact part of the page so we can make adjustments to increase your conversion.
Collaboration
We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or new product lines, we adjust SEO and PPC targets to grow with your business.
INSIGHT & ANALYTICS
Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your send and how optimize it. We will implement call tracking, Google Analytics Event Tracking and Goals. We can show you what companies visit your website and help you set up split tests.
Pay-per-click
We work with a number of HVAC companies and understand how much these AC and furnace PPC terms cost. It is expensive. We find ways to leverage display and other techniques to avoid the high cost keywords and still drive new business.
Email Follow-Up
We can automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting an email response out to every prospect.
Remarketing
Once we get a potential client to your site, we will retarget them around the internet so you continue to get touch points with that potential client.
About Us
Case Studies
- Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
- More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
- Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.
Next Steps
- We work with companies that are looking to grow and need SEO that delivers real, measurable results.
- To kick-off a relationship we will research the opportunity and present your company with our recommendations.
- A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.
WHO WE AREN’T
FREE SEO AUDITS
We don’t try to entice you with a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. Your practice and our company are both better than that.
BUZZ WORDS
We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.
#MARKETERS
We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.
WHAT IS AC REPAIR SEO
What is SEO for Air Conditioning Repair Companies
Different marketing agencies will define search engine marketing differently. Some say online marketing and SEO is developing great content in the hopes that Google picks it up and ranks it. Some say it is ranking videos and getting a company to show up in Google for its brand name. Others say it is making a site relevant to the search engines and Google so it shows up when someone searches for specific terms relevant to their product or service. What no online marketing company will argue is that HVAC companies benefit from SEO. Doing the SEO basics is no longer good enough. Getting found in Google by potential clients actively searching for air conditioning and furnace repair is important to growing a business. At the Alan Morgan Group, we believe SEO is winning in the search engines. Winning means getting to the top and getting as many properties onto page one as possible.
Many HVAC companies still spend money on large spreads in the Yellow Pages or getting listed in online directories. Some are buying billboards and other ad space. Where else can you connect to people actively searching for your services? Whether someone is searching for a new furnace, furnace repair, or their AC will run or is leaking, effective SEO services allows you to connect with your potential customers.
How We Define SEO success
Every online marketing company measures their company’s performance a little differently. Usually it is an internal metric that is not shared with the clients. What Alan Morgan Group does is lay out SEO campaign performance metrics for the client, so you as the business owner or marketing manager can hold us accountable. We will develop a timeline and then provide you with a rank tacking dashboard to track rankings, traffic and conversion.
More About HVAC SEO
We have worked with HVAC and Roofing clients on everything from digital marketing to branding and positioning. Our internal creative team will work with your company to develop messaging, special offers and content to engage your audience. We will provide you with one stop shop solution from blog writing to social media management to the creation of basic online videos. Another crucial feature that our SEO agency provides is email automation and follow-up. We will create the systems to automate your follow-up and create a hands free solution.
On Site Optimization for Roof Repair and Replacement Companies
Many SEO companies say they do on page optimization. The most critical part of our on-page optimization is actually embedded deep in your site’s code. It is called schema. The top SEO consultants focus on schema mark up, relevant content interlinking and meta data. Many other companies strictly focus on the design and not rankings. Others fail to deliver o decent design but build sites that rank but do not convert. We focus on delivering high converting sites that rank. Other factors that matter to both users and search engines are mobile experience, page description, page titles and URL structures.
Functionality
Website functionality encompasses a few critical components. As we mentioned above, interlinking is important to user experience and user experience is important to the search engines. Interlinking is the linking of contextually relevant content. If ABC Repair Company is having a special on maintenance packages, then there should be a link from the homepage advertising the offer to the maintenance package page describing the services in detail.
Site load speed is also import to both Bing and Google. Slow sites lead to high bounce rates (meaning users do not go to another page on the site.) So, once again, Google values the same thing as a potential client.
Mobile Experience
How did you last access the internet? Was it via a cell phone or laptop? You are not alone. Over 50% of Americans access the internet via a mobile device. In fact, some clients get over ¾’s of their traffic from mobile devices. All of the site’s Alan Morgan build are mobile responsive and test for compatibility with mobile operating systems and on mobile web browsers. More and more Americans are searching the internet from a tablet or phone. For ac repair companies, we crate mobile sites with prominent click to call buttons that are proven to increase conversion.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to the titles of your website’s pages and the page descriptions. When you see a website in Google, the site’s page title ad description is the preview you can read about bout the site. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Web Design, User Experience and Conversion for Furnace Repair Companies
Web design, user experience and conversion are all related. A properly designed sites isn’t always the best looking site on the web. It is the site which has the right combination of the design, content, site structure, interlinking, and search engine ranking. Ranking for the right terms matters, too. Every industry has buyer vs shopper terms. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or email during that search. That is what we target with our search engine marketing and that is what converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps, scroll maps and click maps to see what your website visitors are doing on your site and tweak or over haul the site design to put the right content in the right part of the page to convert. We are constantly measuring and tweaking to help make your website as profitable as possible.
E-commerce SEO
E-commerce SEO
ROI Driven Marketing
We will look at your desired acquisition cost by product develop and strategy and drive down CPC. Our Search Engine Marketing services are proven to drive traffic and increase revenue.
Grow Your Customer Base
Our eCommerce SEM services focus on Google search and Google PPC. We work with partners who specialize in Facebook and Instagram advertising strategies. We work with ha number of consumer products brands and are confident we can lower your long run Customer Acquisition Cost (CAC).
Search Engine Optimization
Increasing a company’s visibility is the critical to growth. People are looking for physical products via the internet of things, and specifically Google and Bing every single day.
Planning & Insights
Our SEO process begins with understanding your audience- for both SEO and conversion. We understand individuals looking for children’s clothing search differently than someone looking for exercise equipment. We also understand work with you to ensure the market we are targeting is the market you are trying to serve.
National & Regional Marketing
With everything from multi-channels national solutions to hyper-regional options to fit your company’s marketing needs. This means we do Search Engine Optimization, but depending on your needs also deliver pay-per-click, content based marketing, social media marketing and marketing automation service.
THE PROCESS
24/7 Dashboard
Your company will have its own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data and of source SEO rankings.
User Experience Tracking
Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just the page, but the exact part of the page so we can leverage this interaction and increase your conversion.
Collaboration
We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or new product lines, we adjust SEO and PPC targets to grow with your business.
INSIGHT & ANALYTICS
Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your send and how optimize it. We will implement call tracking, Google Analytics Event Tracking and Goals. We can show you what companies visit your website and help you set up split tests.
Pay-per-click
Our PPC process focuses on leveraging Google’s machine learning while following our proven process to lower CPC. At times we will recommend awareness campaigns leveraging a number of Google and Bing display ad options.
Email Marketing
We will help you grow your email list and target them with focused ad placements. Targeting your ever-growing list with display is critical to converting within your funnel.
Remarketing
Once we get a potential client to your site, we will retarget them around the internet so you continue to get touch points with that potential client.
About Us
Case Studies
- Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
- More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
- Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.
Next Steps
- We work with companies that are looking to grow and need SEO that delivers real, measurable results.
- To kick-off a relationship we will research the opportunity and present your company with our recommendations.
- A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.
WHO WE AREN’T
FREE SEO AUDITS
We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your businessand our company are both better than that.
BUZZ WORDS
We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.
NORMAL MARKETERS
We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.
WHAT ARE ECOMMERCE SEO SERVICES & MORE
What is SEO for eCommerce?
The definition of ecCmmerce is selling products and goods via the internet. You have to have a coherent SEO strategy in order to have a successful eCommerce company. This can mean going after the major industry terms, like foam rollers or targeting a long tail version of it (the best foam roller for IT bands). No matter what, search engine marketing is critical to the short and long term health of any eCommerce company.
Many SEO consultations will argue what strategy to go with for an eCommerce company. Since all eCommerce companies are doing the SEO basics, your company needs something more out of a search engine marketing firm. Whether you are selling flags, gardening supplies, workout gear, kitchen gadgets or socks, it all drives revenues. Ranking in Google and Bing is the cornerstone of your business. This is why more and more companies are turning to the Alan Morgan Group and the Alan Morgan Guarantee. SEO for us is not simply increasing your rankings. It is getting you into the prime positions within the search engines to get traffic which leads to more revenue.
How We Define SEO success
eCommerce SEO success is easily measured. We use conversion, click through rates, traffic, time on site to monitor our SEO campaigns. Success to us to more of the right traffic that leads to conversion. online ecommerce trackingOne client saw a 278% increase in our client’s organic conversions. We use real numbers to talk about success. We also expect to always find a way to deliver page 1 and top 5 rankings, which is why we have our Alan Morgan Group guarantee.
More About eCommerce SEO Services
The most satisfying part of eCommerce SEO is getting our clients ahead of the clients out there. Whether you are competing with Wal-Mart, Amazon, or even CrateJoy, we take pleasure in helping you beat the giant companies with large marketing budgets. We know what it means to the bottom line of our small and medium sized eCommerce clients to win their spaces. Some of our clients saw a 200% increase in revenue by moving up one spot for 1 keyword. We look forward to doing the same for your business.
On Site Optimization for eCommerce
With any eCommerce SEO project, we start with research, this means digging into the long tail versions of how consumers are searching for your particular products and services. From there we look at your current on-page content, URL structures and general site infrastructure. After that, we look at design elements and any user data you have (Google Analytics, Crazy Egg, etc).
We then begin to layout a new site architecture with URLs, page titles and descriptions and the all-important schema markup. Schema is one of the most commonly overlooked on-site elements and most critical. We use Moz tools and other online services to provide further insights to keyword competition and opportunity.
Functionality
When we are talking about site functionality for an eCommerce site we are talking about a fast site and easy navigation. How many times have you gotten lost in an eCommerce site? Or when is the last time you waited for a page to load and actually made a purchase on a site? With competitors like Amazon, no one can afford to have a slow site. Or a site that is difficult to navigate. Contextual interlinking still matters for eCommerce sites. So do descriptor videos and high quality images.
We help companies get this right and make more sales.
Mobile Experience
Most of eCommerce clients receive more traffic from a mobile device than a desktop. This means an optimized mobile experience is critical to avoid costly cart abandonments. Cart abandonments not only affect your bottom line but they also affect your SEO. eCommerce mobile experience must be tracked and measured and then optimized. We use a few different tools to understand the current state and then design the optimal future state to maximize your conversion and help you rank. We also build mobile optimized eCommerce sites that truly increase conversion.
Web Design, User Experience and Conversion for eCommerce
Conversion is a function of the web design, ranking for the right keyword or the right user from a relevant referring domain and user experience. We use a variety of tools to measure all of these factors and cloud based based hosting to ensure a highly responsiveness experience. We focus on ranking for buyer first terms and shopping terms once we are getting traffic and conversion from the buyer terms.
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Need More Business?
Need More Business?
ROI Driven Marketing
The best website in the world isn’t worth a penny if your customers can’t find it. Our Search Engine Marketing services are proven to drive traffic and increase revenue.
SEO SERVICES FOR PLUMBERS & MORE
The more people we drive to your website then retarget and refine conversion, the more money you make. We can then target more geographical areas and grow your business beyond your wildest dreams.
SEARCH ENGINE OPTIMIZATION FOR PLUMBERS
Increasing a company’s visibility is the critical to growth. People are looking for plumbers via the internet and specifically Google and Bing every single day.
Planning & Insights
Our SEO process begins with understanding your audience- for both SEO and conversion. We understand individuals looking for emergency plumber search differently than someone looking for a a commercial or industrial plumbing company. We also understand work with you to ensure the market we are targeting is the market you are trying to serve.
Local, Regional & National
With everything from multi-channels to hyperlocal solutions to fit your plumbing company’s marketing needs. This means we do Search Engine Optimization, but depending on your needs also deliver pay-per-click, content based marketing, social media marketing and marketing automation service.
THE PROCESS
24/7 Dashboard
Our clients have their own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data and of source SEO rankings.
User Experience Tracking
Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just the page, but the exact part of the page so we can make adjustments to increase your conversion.
Collaboration
We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or new product lines, we adjust SEO and PPC targets to grow with your business.
INSIGHT & ANALYTICS
Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your send and how optimize it. We will implement call tracking, Google Analytics Event Tracking and Goals. We can show you what companies visit your website and help you set up split tests.
Pay-per-click
Depending on your firm’s offering, branding positioning, whether you have well known regional competitors and target segment will determine if we recommend Pay-Per-Click. After we determine if running ads is profitable, we will ensure you run the right ads to the right audience, based on your firm’s services and customer archetypes.
Email Follow-Up
We will automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting that email response out to a potential client.
Remarketing
Once we get a potential customer to your site, we will advertise to them around the internet so you continue to get touch points with that potential client. If you are an emergency plumber one touch point is often enough, but there are times re-marketing is valuable to conversion.
About Us
Case Studies
- Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
- More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
- Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.
Next Steps
- We work with companies that are looking to grow and need SEO that delivers real, measurable results.
- To kick-off a relationship we will research the opportunity and present your company with our recommendations.
- A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.
WHO WE AREN’T
FREE SEO AUDITS
We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your firm and our company are both better than that.
BUZZ WORDS
We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.
#MARKETERS
We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.
WHAT IS PLUMBER SEO & MORE
What is SEO for plumbers?
The plumbing industry is one dominated by certifications, professional organizations, technical training and apprenticeships. Online marketing isn’t a mature industry yet and lacks many of the these professional norms. Companies can’t even agree on a simply question like ‘what is SEO.’ Large digital advertising agencies will say it is one thing and smaller companies begin talking about professional directories and even terms like push pin marketing (which does not really mean anything). There is something that no dial agency can refute and that is the fact that plumbing companies that show up in the top of Google get a lot of business. Many SEO consultants claim that they can do this. Not too many have a guarantee that they can and not a guarantee from a company owned by a couple of veterans who served in the special operations community.
At Alan Morgan, we care about your getting more business and growing, which is why we have the Alan Morgan Guarantee. Many plumbing companies still buy billboards and large Yellow Pages ads. When is the last time you used the yellow pages? Ours was probably about 2004. By ranking online, you meet the customer when he or she is searching for you, not when they are driving to the movies (like a billboard).
Whether someone had a drain clog, a toilet overflow, a pipe burst or in search of someone to move a pipe, with effective web marketing you are they when they need you. Other marketing options just can’t do that.
How We Define SEO success
An important question for any internet or online marketing company is the question who does that company determine in a marketing campaign has been successful. We clearly define what success is. That is getting to the top of Google and refining for your site to capture as many leads as possible. plumber search engine results pageTo some SEO firms, getting the top of Google means getting to the first few pages. Did you know that only 4 people out of one hundred even make it to page two? That is why success to us to page 1, the top 5 and the top result. That is what we expect. We will give you realistic timelines and historical results. We want all us on the same page so we will have a great future relationship.
More About Plumber SEO
For many plumbing companies the community image and community relationship are very important. Whether it is sponsoring a youth league team or volunteering at a food pantry, their company is always leading the way. Whether you are just starting or have decades or even generations invested into your brand, your company’s identity is important. AMG is more than SEO. We understand branding and projecting the brand across the digital world. Our company’s creatives are great and when we need a little more horsepower we turn to one of Columbus Ohio’s best branding companies. Our local and regional SEO services will drive your company into new markets and help you win new business.
We combine social media engagement, blogging, automated content syndication platforms and email marketing to create the winning formula to win in your local market.
On Site Optimization for Plumbing Companies
Discussing on page optimization is sort of like when you have to explain gate valves to a customer. A customer doesn’t always want to hear about it, but is a good practice to explain it. On page is the foundation of what we do for plumbing seo services. Whether you hired the most expensive design firm in the world, they probably cannot make your site rank in Google, but they are great designers. Everything starts on that homepage.
Our technical manual is essentially Google’s Webmaster Tools. It is Google guide to playing by their rules. On page optimization basically boils down to a handful of things. Make a site easy to navigate, with relevant content, an excellent mobile experience, and quality images and video. Even though on site is not going to rank you by itself, it lays the foundation you will need to get found.
Functionality
One measure of functionality is interlinking. If your company does emergency plumbing work and industrial plumbing, linking from plumbing safety and certification to your safety program page makes sense from a user interface perspective. It also makes sense to Google and Bing. Picture your website as a large technical manual. If you were navigating it, you would want to be able to get from one part to a reference section easily. Your website should operate in the same manner.
Speed to the job site is important when doing emergency plumbing work. Speed is also important to your rankings and most importantly, conversion. If you site does not load fast enough, a potential client will end up with another provider. The same goes for how Google looks at your site. Slow sites lead to lower rankings.
Mobile Experience
Over half of US based internet searches take place from a mobile device. Mobile responsiveness is critical to rankings and conversion. We focus on having easy to read, prominently displayed click to call buttons for our client’s mobile sites. We also like to display your phone number in prominent places within the site.
Metadata (Page Titles and Descriptions)
Metadata is a fancy way of saying the information that shows up on Google’s site when your company is searched. Here is an example.
Meta Example
This does not only make your site relevant to the search engines, it allows people to quickly assess your company and decide whether to call you or not. So once again, if it matters to a person, it matters to Google’s machine. An optimized title and page description and you r site has a better chance of getting discovered for the right things. We spend a significant amount of time ensuring Google and potential customers see the right information about your business.
Content
Have you ever heard the saying that content is king? We think content that ranks you and converts is like the American Revolution, even better than a king. We know you need content to help you rank and compelling content to help your site drive leads and revenue. So content matters. We engage your audience with informational graphics, pictures, videos and emails that contain all of those highly engaging styles of content.
Wed Design, User Experience and Conversion for Plumbers
We measure absolutely everything. Even user experience. Plumber Website TrackingWe track every mouse click, hover and scroll so we can optimize the site for user experience. We don’t want just rankings, we want you to get new clients. We analyze user activity and tweak your site to maximize conversion. We also focus on buyer keywords or what we call the money keywords. These are the terms that drive business and new revenue. It is great if your site ranks for what to do when your toilet won’t stop running. We’d rather have our clients rank for plumber + Your City. That is a buyer search term. Someone who needs a plumber now. Buyer traffic, especially in your niche, converts at a much higher rate than other industries. We are ready to help your business win. Are you?
E-commerce SEO
E-commerce SEO
ROI Driven Marketing
We will look at your desired acquisition cost by product develop and strategy and drive down CPC. Our Search Engine Marketing
services are proven to drive traffic and increase revenue.
services are proven to drive traffic and increase revenue.
Grow Your Customer Base
Our eCommerce SEM services focus on Google search and Google PPC. We work with partners who specialize in Facebook and Instagram advertising strategies. We work with ha number of consumer products brands and are confident we can lower your long run Customer Acquisition Cost (CAC).
Search Engine Optimization
Increasing a company’s visibility is the critical to growth. People are looking for physical products via the internet of things, and specifically Google and Bing every single day.
Planning & Insights
Our SEO process begins with understanding your audience- for both SEO and conversion. We understand individuals looking for children’s clothing search differently than someone looking for exercise equipment. We also understand work with you to ensure the market we are targeting is the market you are trying to serve.
National & Regional Marketing
With everything from multi-channels national solutions to hyper-regional options to fit your company’s marketing needs. This means we do Search Engine Optimization, but depending on your needs also deliver pay-per-click, content based marketing, social media marketing and marketing automation service.
THE PROCESS
24/7 Dashboard
Your company will have its own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data and of source SEO rankings.
User Experience Tracking
Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just the page, but the exact part of the page so we can leverage this interaction and increase your conversion.
Collaboration
We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or new product lines, we adjust SEO and PPC targets to grow with your business.
INSIGHT & ANALYTICS
Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your send and how optimize it. We will implement call tracking, Google Analytics Event Tracking and Goals. We can show you what companies visit your website and help you set up split tests.
Pay-per-click
Our PPC process focuses on leveraging Google’s machine learning while following our proven process to lower CPC. At times we will recommend awareness campaigns leveraging a number of Google and Bing display ad options.
Email Marketing
We will help you grow your email list and target them with focused ad placements. Targeting your ever-growing list with display is critical to converting within your funnel.
Remarketing
Once we get a potential client to your site, we will retarget them around the internet so you continue to get touch points with that potential client.
About Us
Case Studies
- Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
- More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
- Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.
Next Steps
- We work with companies that are looking to grow and need SEO that delivers real, measurable results.
- To kick-off a relationship we will research the opportunity and present your company with our recommendations.
- A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.
WHO WE AREN’T
FREE SEO AUDITS
We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your businessand our company are both better than that.
BUZZ WORDS
We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.
NORMAL MARKETERS
We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.
WHAT ARE ECOMMERCE SEO SERVICES & MORE
What is SEO for eCommerce?
The definition of ecCmmerce is selling products and goods via the internet. You have to have a coherent SEO strategy in order to have a successful eCommerce company. This can mean going after the major industry terms, like foam rollers or targeting a long tail version of it (the best foam roller for IT bands). No matter what, search engine marketing is critical to the short and long term health of any eCommerce company.
Many SEO consultations will argue what strategy to go with for an eCommerce company. Since all eCommerce companies are doing the SEO basics, your company needs something more out of a search engine marketing firm. Whether you are selling flags, gardening supplies, workout gear, kitchen gadgets or socks, it all drives revenues. Ranking in Google and Bing is the cornerstone of your business. This is why more and more companies are turning to the Alan Morgan Group and the Alan Morgan Guarantee. SEO for us is not simply increasing your rankings. It is getting you into the prime positions within the search engines to get traffic which leads to more revenue.
How We Define SEO success
eCommerce SEO success is easily measured. We use conversion, click through rates, traffic, time on site to monitor our SEO campaigns. Success to us to more of the right traffic that leads to conversion. online ecommerce trackingOne client saw a 278% increase in our client’s organic conversions. We use real numbers to talk about success. We also expect to always find a way to deliver page 1 and top 5 rankings, which is why we have our Alan Morgan Group guarantee.
More About eCommerce SEO Services
The most satisfying part of eCommerce SEO is getting our clients ahead of the clients out there. Whether you are competing with Wal-Mart, Amazon, or even CrateJoy, we take pleasure in helping you beat the giant companies with large marketing budgets. We know what it means to the bottom line of our small and medium sized eCommerce clients to win their spaces. Some of our clients saw a 200% increase in revenue by moving up one spot for 1 keyword. We look forward to doing the same for your business.
On Site Optimization for eCommerce
With any eCommerce SEO project, we start with research, this means digging into the long tail versions of how consumers are searching for your particular products and services. From there we look at your current on-page content, URL structures and general site infrastructure. After that, we look at design elements and any user data you have (Google Analytics, Crazy Egg, etc).
We then begin to layout a new site architecture with URLs, page titles and descriptions and the all-important schema markup. Schema is one of the most commonly overlooked on-site elements and most critical. We use Moz tools and other online services to provide further insights to keyword competition and opportunity.
Functionality
When we are talking about site functionality for an eCommerce site we are talking about a fast site and easy navigation. How many times have you gotten lost in an eCommerce site? Or when is the last time you waited for a page to load and actually made a purchase on a site? With competitors like Amazon, no one can afford to have a slow site. Or a site that is difficult to navigate. Contextual interlinking still matters for eCommerce sites. So do descriptor videos and high quality images.
We help companies get this right and make more sales.
Mobile Experience
Most of eCommerce clients receive more traffic from a mobile device than a desktop. This means an optimized mobile experience is critical to avoid costly cart abandonments. Cart abandonments not only affect your bottom line but they also affect your SEO. eCommerce mobile experience must be tracked and measured and then optimized. We use a few different tools to understand the current state and then design the optimal future state to maximize your conversion and help you rank. We also build mobile optimized eCommerce sites that truly increase conversion.
Web Design, User Experience and Conversion for eCommerce
Conversion is a function of the web design, ranking for the right keyword or the right user from a relevant referring domain and user experience. We use a variety of tools to measure all of these factors and cloud based based hosting to ensure a highly responsiveness experience. We focus on ranking for buyer first terms and shopping terms once we are getting traffic and conversion from the buyer terms.
Does Your Firm Need More Clients?
Does Your Firm Need More Clients?
ROI Driven Marketing
We will drive prospective clients to your website and track it 24/7 in your custom dashboard. Our services are proven to drive traffic and increase revenue.
Guaranteed Seo
GUARANTEED ATTORNEY SEO & MORE
We work with law firms in a variety of specialty markets. We understand the ins and outs of personal injury, probate and even B2B services like litigation. We have found that Search Engine Marketing drives new business for our clients regardless of specialty.
LEGAL SEARCH ENGINE OPTIMIZATION
Increasing a law firms’s visibility is the critical to growth. People are looking for lawyers via the internet and specifically Google and Bing every single day.
Planning & Insights
Our SEO process begins with understanding your audience- for both SEO and conversion. We understand individuals looking for personal injury attorneys search differently than someone looking for a family law attorney. We also understand work with you to ensure the market we are targeting is the market you are trying to serve.
Local & Regional Marketing
With everything from multi-channels to hyperlocal solutions to fit your law firm’s marketing needs. This means we do Search Engine Optimization, but depending on your needs also deliver pay-per-click, content based marketing, social media marketing and marketing automation service.
THE PROCESS
24/7 Dashboard
Your law firm will have its own dashboard with search engine rankings, Google analytics data, pay-per-click advertising data and of source SEO rankings.
User Experience Tracking
Understanding what people do when they get to your site is valuable and an important aspect to increasing conversion. We track where users spend the most time, not just the page, but the exact part of the page so we can leverage this interaction and increase your conversion.
Collaboration
We strive to work with you as a partner. As you add services, expand into new markets, add on crews, or new product lines, we adjust SEO and PPC targets to grow with your business.
INSIGHT & ANALYTICS
Whether you measure using ROAS, ROIM, ROI, or in leads per month, we will help you understand your send and how optimize it. We will implement call tracking, Google Analytics Event Tracking and Goals. We can show you what companies visit your website and help you set up split tests.
Pay-per-click
Depending on your firm’s offering, branding positioning, whether you have well known regional competitors and target segment will determine if we recommend Pay-Per-Click. After we determine if running ads is profitable, we will ensure you run the right ads to the right audience, based on your firm’s services and customer archetypes.
Email Follow-Up
We will automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting that email response out to a potential client.
Remarketing
Once we get a potential client to your site, we will retarget them around the internet so you continue to get touch points with that potential client.
About Us
Case Studies
- Increased qualified leads by almost 40% through organic search in a industry with average AdWords CPCs over $86
- More than doubling a physical products company targeted monthly traffic from 4,000 visits to over 10,400 organic visits in just 5 months.
- Steadily increased a client’s traffic, allowing the company to expand the business to another major metropolitan area.
Next Steps
- We work with companies that are looking to grow and need SEO that delivers real, measurable results.
- To kick-off a relationship we will research the opportunity and present your company with our recommendations.
- A typical engagement is actually an enduring relationship. We retain over 97.2% of our clients year over year.
WHO WE AREN’T
FREE SEO AUDITS
We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website. These are silly. Your firm and our company are both better than that.
BUZZ WORDS
We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……” What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own. We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.
NORMAL MARKETERS
We pride ourselves not being a normal marketing firm. Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing. We don’t sit around and debate what hue of orange this is. We research, conduct analysis and execute.
WHAT IS LEGAL SEO & MORE
What is SEO for Law Firms?
Most industries have norms and standards. Your industry has governing bodies, professional organizations, and a code of ethics. The SEO world isn’t like this. In fact, if you ask a very large marketing agency what search engine optimization is they will start talking about content. Some of the smaller agencies we know will mention raking your site in Google and go into ranking videos in YouTube. Search engine marketing professionals will argue over definitions. One thing they won’t argue about is that search marketing is critical for law firms. Most firms out there are doing the SEO basics, but many have hired SEO consultants which means that doing the basics will no longer get your website onto the front page of Google. At our firm, we don’t care about someone else’s definition. Ours is simple. It is winning. Winning is getting to the top, which is why we have the Alan Morgan Guarantee.
We understand in your law firms needs clients to find your website. As fewer and fewer people turn to phone books, organic search engine optimization is the most effective way of finding new clients. Many attorneys spend tons of money on Billboards and TV hoping one in a million will be receptive to their ad. The internet is the only place your firm can connect with people actively looking for your services. Whether the potential client has a family member who was injured in an accident, accused of DUI, getting a divorce or in search of a bankruptcy attorney, with effective web marketing, the clients find you when they need you. Billboards, TV and radio just can’t do this.
How We Define SEO success
Each internet marketing company expects a different level of success. SEO for some means getting your site from the basement of Google to the first “few pages” of the top search engines. To others, it means getting your business listed in professional directories. For us it means winning. Period. And winning to us isn’t page 2. It is page 1. It is top 5. It is top 3. It is the first result in the search engines. We tweak, we push, we pull, and we pivot until your site wins; not just in Google but in all of the top search engines.
More About Law Firm SEO
We understand that your firm’s relationship with the community isn’t a simple transactional relationship. We know many firms strive to become part of the community and branding is critical. The Alan Morgan Group is not just an SEO company. We understand how to project your brand and image into the digital world. Through our internal creative team and working with one of Columbus Ohio’s best branding agencies, we create campaigns to reinforce your positioning and your brand’s identity in both new and emerging markets.
We create everything from infographics using some of the best data research in informatics to videos, and relevant blog content to engage your audience on a variety of platforms. We leverage the power of social medial, email marketing and work with your firm to make of the most of in person events and sponsorships, all combined with SEO to reinforce or even create your desired community image and help your law firm get more business.
On Site Optimization for Law Firms
Many SEO agencies will discuss link building as the foundation of services. We like to start with on-page optimization. Many law firms have beautiful sites designed by some very talented web designers (you may be in this situation), but unfortunately those graphic designers build sites that look beautiful but will not get found. Wither it is legal SEO or service for an ecommerce company, the way your site is set up can make or break your rankings.
We use Google’s webmaster Guidelines as our playbook to getting your site optimized. We focus on functionality, mobile experience, Meta data, Site Content and Conversion. All the things Google tells people to do, that most people don’t. This not only helps your site rank, it protects your rankings once you get them.
Functionality
Functionality
When the Alan Morgan Group refers to a site’s functionality, we are talking about user experience. For law firms, this means proper, contextually relevant interlinking of webpages within your website. If your practice does general defense work and personal injury, having a link from a page about auto accident litigation to a page that discusses your firms’ accident defense experience with accident trial re-creation experience matters. It is contextually relevant and Google rewards this. Picture your site as a law school book turned into a PDF document. You would want relevant hyperlinks through the PDF to other parts of the book that reference that particular section. Google wants the same thing going on. Page speed also matters to Google. Sites that take forever to load do not offer a good user experience and so they do not rank. Bounce rates are high so they don’t convert. Who is going to wait on the one attorney site to load when they can open two new tabs with two competitors? It matters to internet users so it matters to Google (and Bing).
Mobile Experience
More and more Americans are searching the internet from a tablet or phone. Most of our clients are split roughly 50% via a computer and 50% mobile. We do have one client with almost 80% of its traffic coming from mobile users. Search engines reward sites that are mobile friendly and actually assign a score to your website. All of the sites we produce are mobile responsive, and we make sure all of our SEO clients are as well. Additionally, we make adjustments to the code to ensure mobile users have easier and prominent click to call buttons to make conversion even easier.
Metadata (Page Titles and Descriptions)
Metadata is a general term used in many web application industries. When we say metadata, we are referring to the titles of your website’s pages and the page descriptions. When you see a website in Google, the site’s page title ad description is the preview you can read about bout the site. Titles matter for a few reasons. One, it makes your particular page more relevant to the search engines, but it also helps users decide if they want to click on the link to your site. The right Meta will help your site rank and convert. The wrong Meta and you never get found. It’s a little thing but a big deal. The Alan Morgan Group puts its best people to work crafting titles and descriptions for your site that are good for the search engines and for people looking for your service.
Content
We probably do not have to belabor the important of content. Many argue content is king. We don’t bother in getting in arguments about kings and queens. We leave that to the Brits. What we do know is that new and relevant content and enough content all matter in search algorithms. Whether a human or a machine is reading the page, it wants relevant and well written content. We use videos, infographics, blogs, and images to augment a website’s written content.
Wed Design, User Experience and Conversion for Attorneys
Web design, user experience and conversion are all related. A properly designed sites isn’t always the best looking site on the web. It is the site which has the right combination of the design, content, site structure, interlinking, and search engine ranking. Ranking for the right terms matters, too. Every industry has buyer vs shopper terms. Shoppers are usually looking at costs and general product information to compare multiple products. Buyer keywords attract people who are searching to call or email during that search. That is what we target with our search engine marketing and that is what converts at a much higher rate than general web traffic.
Site layout also matters for conversions. We use heat maps, scroll maps and click maps to see what your website visitors are doing on your site and tweak or over haul the site design to put the right content in the right part of the page to convert. We are constantly measuring and tweaking to help make your website as profitable as possible.