Guaranteed Results

Increased Traffic & Conversion

Real Time Analytics

No Hassle Contracts

Guaranteed Addison SEO Services

  • The Alan Morgan Guarantee

    Unlike other “agencies” we offer you our guarantee.  We will layout a project timeline and if we do not meet our forecasts we do not invoice you until we reach the projection.

  • Planning & Insights

    Our SEO process begins with understanding your audience- this helps with both SEO and conversion.  There are no cookie cutter clients; individuals looking for personal injury attorneys search differently than someone looking for a pain specialist chiropractor.  We work with you to ensure the market we help you target is the market you are trying to serve.

  • Local & Regional Marketing

    We offer everything from multi-channel to hyperlocal solutions to fit your business’s marketing needs.  This means we do Search Engine Optimization, but depending on your needs we also deliver pay-per-click, content based marketing, social media marketing and marketing automation services.


Silly Gimmicks

We don’t try to give you a free SEO audit that provides you little to no insight and only tells you what you already know, that you aren’t on page 1 of Google and aren’t getting leads via your website.  These are silly.  Your firm and our company are both better than that.


We aren’t going to use a bunch of phrases with words like integrated full service marketing solutions that deliver long term sustainable SEO solutions……”  What we will do is rank your site, conduct real analysis of PPC terms, and treat your marketing investment like our own.  We know what our ability to deliver can be the difference of a family vacation to Hawaii or one to a city park.


We pride ourselves not being a normal marketing firm.  Our founders were members of the Special Operations community and bring that competitive drive to the world of digital marketing.  We don’t sit around and debate what hue of orange this is.  We research, conduct analysis and execute.



  • Search Engine Optimization

    Increasing a business’s visibility is critical to growth.  People are looking for products and services in Addison on Google and Bing every single day.  Who are they finding?

  • Pay-Per-Click

    Depending on your company’s offering, brand positioning, industry, and whether you have well known regional competitors in your market segment will determine if we recommend Pay-Per-Click.  After we determine if running ads is profitable, we will ensure you run the right ads to the right audience, based on your firm’s services and customer archetypes.

  • Email Follow-up

    We will automate your follow-up process to ensure you spend more time responding to the right leads instead of having to worry about getting an email response out to every potential client.

  • Remarketing

    Once we get a potential client to your site, we will retarget them around the internet so you continue to get touch points with that potential client.  If you are an emergency service one touch point is often enough, whereas if you are selling a luxury product it will likely take many more touch points to get a conversion.



  • 24/7 Dashboard

    You will have your own dashboard to see Google Analytics data, Pay-Per-Click Advertising Data, Social Media Reach, and SEO rankings.

  • User Experience Tracking

    Understanding what people do when they get to your site can is valuable and an important aspect to increase conversions.  We track where users spend the most time, not just the page, but the exact part of the page so we can leverage this interaction and increase your conversion.

  • Creative Engagement

    Whether it’s infographics on why hiring a local business can provide substantial benefits to a national corporation or vice versa in your particular field, we will display your competitive advantages in innovative and memorable ways.

Stop missing out on more revenue & better market insights. Work with us & Defeat your competition.  


Let’s Connect!


What is Search Engine Optimization?

Unlike most industries, there aren’t any governing bodies or industry standards for Search Engine Optimization.  The only real rules are the Terms of Service for each of the different search engines that people are supposed to stay within to avoid penalties.  Because of this there are a myriad of interpretations of what SEO actually is. Ask a large digital marketing agency and the discussion will turn towards content creation.  Ask another marketing company and they may talk about ranking videos on YouTube.  Although search marketing professionals might argue about definitions or best practices, they can all agree that SEO is important for local businesses.

Here at the Alan Morgan Group we have experience in business outside of digital marketing so we understand that customer acquisition is the backbone of any business.  The best service in the world doesn’t matter if there are not any customers to buy it.  Unlike most advertising mediums, the internet and organic search results are the only place to get in front of your target audience when they are looking for a solution to their problem.  Local search results are arguably the best way to attract customers as they have the highest conversion rate online.

What is Success in SEO?

For most companies, success in SEO is bringing a client’s listing from somewhere in the bowels of Google to the top few pages.  After all, being in the top 30 positions is definitely a coveted position that everyone listed below them would love.  For us at The Alan Morgan Group, the top few pages simply won’t cut it.  Page 1 isn’t good enough for our clients.  If we are not getting our clients into the top 3 spots we are not providing the value they deserve.  Our ultimate goal is to take up multiple positions on page 1 for the keywords that get conversions.

Why Focus on Local Search Results?

When someone in Addison is looking for a solution to their problem they are going to turn to the internet.  The Search Engines have adjusted the results they display and now they tend to favor local businesses for most services.  This is potentially the biggest opportunity yet for local businesses to tap into the power of the internet.

On Page Before Off Page

If you ask most people about SEO they will immediately start talking about backlinks of some form or fashion.  Although off page is definitely important and plays a large role it is not the magic bullet that most people want it to be.  Unfortunately, there is still some residual opinions from back in the day when SEO was all about who could get the most links no matter what they were.  Things have changed and too many of the wrong backlink will get a penalty.  (*to be clear, any action done with the pure intent of getting a backlink to your site is against Google’s ToS).

Although it takes a lot more work and is not as fun as bragging about the great metrics of a link, the team here at The Alan Morgan Group understands that proper on page setup is the foundation that all future rankings will be based upon. It is actually much easier to rank and takes way fewer links when a website is set up properly.  Some of the things we focus on include Titles, URLs, meta Description, image titles, interlinking, functionality, schema markup and user experience.

We use Google’s published guidelines as our playbook for on page optimization.  This includes setting up a website with proper Titles, Descriptions, URLs, and relevant headings.  This does two things that several web designers overlook: first it helps users to identify if they are going to select a relevant result and second, it helps the search engines to better understand what the website is about so it can best position it in the search results.

Schema Markup is basically inserting code onto the page for the search engines.  There won’t be any different for the design or user experience but it allows the bots that crawl websites to better understand what a website is about.  As a result, there is often a boost in the search results page because the search engines are able to completely understand what the website is about.

Wed Design & User Experience

Perhaps the single biggest factor that is still overlooked in user experience is mobile functionality.  With more than half of local searches taking place on a mobile device, the Search Engines have evolved and there are now different search results for mobile and desktop searches.  If a website is not mobile friendly it can actually negatively affect its desktop rankings in addition to its mobile rankings.

Most SEO Companies would call a site good as long as it passes the mobile friendly test according to Google.  Here at AMG, we fine tune our clients sites based on user interaction in an effort to increase conversions and make our client more profitable.  The results are often massive.  Sometimes by simply moving an opt-in form or push to call button in a different location based on where the majority of users are moving their cursor we are able to drastically increase the conversion rate for our clients.

Other Service Locations

Addison, TX SEO Carrollton, TX SEO Dallas, TX SEO Duncanville, TX SEO Farmers Branch, TX SEO
Frisco, TX SEO Garland, TX SEO Highland Park, TX SEO Irving, TX SEO Lake Highlands, TX SEO
McKinney, TX SEO Mesquite, TX SEO Plano, TX SEO Richardson, TX SEO The Colony, TX SEO